Modality Launches Mobile Learning Applications on Apple App Store

July 13, 2008 in Medical (F)

[] Durham, N.C. - Modality, Inc., the leader in providing innovative learning and consumer reference content for iPods, announced that its new line of applications for the Apple iPhone and iPod touch will be available on Apple's App Store today. These products are designed to provide a new and unique mobile learning and reference experience for people on the go.

"Modality takes full advantage of the iPhone's revolutionary feature set to create multimedia applications that are easy to use and provide effective, interactive learning experiences. And because our applications aren't dependent upon wireless access, we offer true anytime, anywhere access," said S. Mark Williams, Ph.D., CEO of Modality. "We bring consumers the content they know and trust on the devices they really want to carry."

By partnering with some of the world's leading publishers, Modality is releasing medical reference titles such as Netter's Anatomy for iPhone and well-known brands of consumer content such as the popular Frommer's(R) Travel Guides. Frommer's is the market leader in travel guides and a branded imprint of Wiley Publishing, Inc. These iPhone applications offer enhanced features not found in any other medium. For example, users of Netter's Anatomy can easily zoom into high-resolution images for more detail or quiz themselves on anatomical structures. Frommer's for iPhone users can find the nearest Frommer's-recommended restaurant on a map using location based services (LBS), then phone ahead for a reservation with the tap of a finger.

Modality plans to release a dozen titles within weeks of Apple's App Store launch. More than 100 new applications for iPhone and iPod touch are in the Modality pipeline for 2008, covering areas such as medical education and reference, K-12 education, food and drink, and travel.

In 2008, Modality will release more than 50 health and medical education applications, including the popular Netter's Flash Card series (Anatomy, Neuroscience, Musculoskeletal, Histology). Netter's titles will sell at $39.99 USD. Also forthcoming in 2008 are dozens of general consumer titles based on well-known brands such as Frommer's travel guides, Brain Quest for elementary students, and CliffsNotes(R) literature study companions. CliffsNotes is also a branded imprint of Wiley Publishing, Inc. Frommer's travel guides will sell at $9.99 USD.

In addition to its iPhone product line, Modality offers more than 85 products for video iPods under its Raybook product line, including Brain Quest for grades 1-7, culinary guides from Betty Crocker, Steve Raichlen's How to Grill, Mr. Boston's Bartending Guide, CliffsNotes, and a wide variety of medical and health sciences titles including Netter's Anatomy Flash Cards and Mosby's Medical Terminology Flash Cards.

The App Store is available in 62 countries starting today.

About Frommer's(R)
The market leader in travel guides, Frommer's has a guide for every type of traveler - from the sophisticated world traveler to the first-time student traveler on a tight budget. Frommer's publishes more than 300 guides and sells 2.5 million guides annually, reaching 7 million travelers who count on Frommer's for exact prices, savvy trip-planning, sightseeing advice, dozens of detailed maps, and candid reviews of hotels and restaurants in every price range. Frommer's - the best trips start here. is a comprehensive, opinionated travel resource featuring more than 3,500 world destinations. For more information, visit Frommer's is a registered trademark of Arthur Frommer. Frommer's is a branded imprint of Wiley.

About Elsevier
Elsevier is a world-leading publisher of scientific, technical and medical information products and services. Working in partnership with the global science and health communities, Elsevier's 7,000 employees in over 70 offices worldwide publish more than 2,000 journals and 1,900 new books per year, in addition to offering a suite of innovative electronic products, such as ScienceDirect, MD Consult, Scopus, bibliographic databases, and online reference works.

Elsevier is a global business headquartered in Amsterdam, The Netherlands and has offices worldwide. Elsevier is part of Reed Elsevier Group plc, a world-leading publisher and information provider. Operating in the science and medical, legal, education and business-to-business sectors, Reed Elsevier provides high-quality and flexible information solutions to users, with increasing emphasis on the Internet as a means of delivery. Reed Elsevier's ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

Modality, Inc. makes small screens smarter, putting high-quality learning and lifestyle content in the palm of your hand. Using its patent-pending process, Modality transforms and distributes premium content for handheld devices, allowing consumers mobile access to trusted content relevant to their education, professional training, and lifestyles. Modality enables users to access content on intuitive and highly capable handheld devices such as the Apple iPhone and iPod. Modality's learning applications for iPhone and iTouch are available for purchase and download in the App Store and on iTunes. Modality's Raybook product line, designed for video iPods, is available at Raybook.


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