Crankamacallit iPad app takes risks in interactive story telling

June 1, 2011 in Books (E)

[] New York, New York - Polymash Inc. today is very excited to announce the release of its latest iPad app, The Crankamacallit, an original interactive children's story. Kids love the many unpredictable moving parts and sounds of The Crankamacallit. They are mesmerized by the step-by-step process of the Crankamacallit's creation and feel like active participants in the story as they make unexpected discoveries, explore 360-degree panoramas, play with the hidden drawing tools, watch 3D animation and more.

This app takes some risks that set it apart from most children's stories. The developer took a page out of game design by utilizing a first person perspective in interactivity, animation and illustration. Interactive elements are intentionally not highlighted nor easy to find. User testing feedback revealed kids "get it" and show their parents the functionality, not the other way around. Another risk was to use the recently released Adobe CS5.5 Digital Publishing Suite platform for a children's book, and to extend its core functions with HTML5 and JavaScript coding. The developer participated in the alpha and beta testing for Adobe beginning in the summer of 2010, and with this app shows that the platform can be used for much more than just the digital magazines it was created for.

A fantasy-filled interactive story for children, The Crankamacallit is filled with interactive illustrations, sound effects, 3D animations and discoveries. Every page is an invitation to discover objects that move, trigger animation or produce fun sounds, adding surprise and delight to the reading experience. This app, as an emerging digital storytelling art-form, aspires to deliver on Apple's vision on the iPad: "It's in Apple's DNA that technology alone is not enough. That it's technology married with liberal arts, married with the humanities that yields us the result that makes our heart sing." (Steve Jobs at the launch of iPad 2.)

Kids learn for themselves what's possible and love to discover the many unpredictable elements of The Crankamacallit. One user's review captures it well:" It's not a book of puzzles. It's a book that tells a story (obviously), and invites you to explore the world created so cleverly by the graphic artist. Don't leave a single stone unturned when you go through the book, or, give it to your 3 year old and sit back and be amazed."

Part poem, part prose, this rhythmic 3D fantasy was written by Mimi Cross, animated by Juergen Berkessel and narrated by acclaimed singer songwriter Robert Burke Warren, aka "Uncle Rock". Listeners will laugh out loud at the nuances of Warren's performance. Using playful, rhythmic language and rhyme, The Crankamacallit draws children (and their parents!) into a fantastic, three-dimensional world of an inventor's workshop.

Features include:
* Interactive Animation and video
* Unique 3D artwork and unusual illustrations
* Music and mechanical sounds
* 360 degree panoramas
* 3D interactive rotational objects
* Pan and zoom chart
* A hidden picture scratch off scene
* Drawing widget
* "Secret" hotspots
* Picture Gallery

Supported Languages include US English, Bokmål, Norwegian, Chinese, Czech, Danish, Dutch, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, and Ukrainian

Device Requirements:
* Compatible with iPad
* Requires iOS 3.2 or later
* 241 MB

Pricing and Availability:
The Crankamacallit 1.0 is $4.99 (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Books category.

Polymash Inc. is a US based company whose mission is to transform knowledge and content into exceptional experiences on tablets, web and emerging mobile platforms, offering a full range of app creation services that combine the design, authoring or converting of interactive content for tablet devices, assistance to clients with overall information product design and development, app marketing strategy, services and support. Polymash is a team of experienced IT and publishing professionals, specializing in user experience design, content and language optimization, marketing and social media integration, as well as creative web and graphic design. Copyright (C) 2011 Polymash Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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