ONE Launches One App that Could Change the World in Apple App Store

in News (E)

[] Washington, D.C. - ONE, the anti-poverty advocacy group cofounded by Bono, today launched the ONE App for the iPhone. A free mass-market app designed exclusively for advocacy, the ONE App brings together the latest activism tools in a powerful mobile platform. Built in partnership with, the ONE App's unique design and functionality make it the modern way for people to get the facts, get connected and create change in the fight against extreme poverty and preventable disease.

The ONE App takes advocacy to the next level by offering a unique set of features to bring actions - such as signing a petition, calling a member of Congress or meeting up at a local event - to a user's mobile device. With more than 2.5 million members around the world, ONE raises awareness about the crisis of extreme poverty and advocates for effective programs that are delivering real results. The organization does not ask people for their money, it asks them for their voice.

Starting today, the ONE App can be downloaded from the Apple App Store. The app will roll out to other smartphone devices later this year.

Key features include:

Join and Recruit - Once an individual has joined ONE, a unique mobile recruiting tool lets them sign up their friends via their mobile devices - whether they are at the coffee shop, school, a PTA meeting or social event.

Latest - This section features ONE's most important actions, such as petitions, calls and events. Stay up-to-date with the latest posts from the ONE blog, a daily log of the anti-poverty movement, and watch videos from the Living Proof series.

Call Now - This feature connects users with policy makers and influencers (such as a senator or local member of Congress). Based on zip code, the app connects users to the right policy maker and allows them to report back to ONE through a simple online form.

Sign Now - With just a few taps, users can add their name to a petition, along with hundreds of thousands of other ONE members. Petitions are delivered to world leaders to support anti-poverty policies and programs. A built-in petition recruiting feature helps members sign up their friends on-the-go. Instant updates help track results and encourage more mobile recruiting.

Get the Proof - Educating people that global programs are working - saving lives, helping to put kids in school and improving futures - is critical to ONE's overall mission. That's why important information from the ONE blog and Living Proof campaign is disseminated to users through daily updates and push notifications. The app also has numerous tools that give users the ability to share this content and take action.

Connect Locally - The ONE App is the only app that helps members communicate with each other in the field, meet up at events and connect with local organizers. For example, an event organizer can reach out to an entire group of ONE members who are checked in at an event via push notification, allowing almost instantaneous mobilization of a large group of users.

Engage Your Social Network - This opt-in feature allows users to mobilize their social circle around all of their app actions - seeing what actions their ONE friends are taking in real time. Advocate, activist or catalyst? Members can track their ONE actions and engage in a little healthy competition to see how their friends stack up.

"Mobile devices and social media are already playing a unique role in affecting change in Africa, and around the world," said Jon Kamen, Chairman and CEO of "We're thrilled to partner with ONE on this thoroughly modern advocacy tool which takes activism to the next level. By leveraging the latest smartphone technology, we are encouraging people to participate and be proactive in new ways to help the world's poorest people."

"The ONE App gives members the ability to supercharge their activism by making it easier than ever to get the facts, get connected and create change on-the-go," added Jeff Davidoff, CMO of ONE. "Advocacy is a mobile pursuit and the ONE App is a natural next step for accelerating our work. With widespread adoption, we believe this is the ONE app that could change the world."

About is a global transmedia company that creates some of the world's most innovative content across all forms of media. The company develops, produces and distributes television, feature films, commercials, music programming, smartphone & tablet applications, digital content and design. The company has been honored with an Academy Award, numerous Emmys(R), a Golden Globe(R), Grammys(R), Webbys(R), The Smithsonian Cooper-Hewitt National Design Award for Communication Design, two Palme D'Or's at the C.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iPhone OS 4.0 or later
* 1.3 MB

Pricing and Availability:
ONE Campaign 1.0 is free and available worldwide exclusively through the App Store in the News category.

ONE is a grassroots advocacy and campaigning organization backed by more than 2 million people that fights extreme poverty and preventable disease, particularly in Africa, by raising public awareness and pressing political leaders to support smart, effective policies and programs that are saving lives, helping to put kids in school and improving futures. Cofounded by Bono and other campaigners, ONE is nonpartisan and works closely with African activists and policy makers. Copyright (C) 2011 ONE. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


Aaron Gannon
Media Relations,


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