Canadian Start-up Enters Educational App Market

June 7, 2011 in Education (E)

[] Temiskaming Shores, Canada - Educational app company, Interactive Elementary, president talks about the success of the company's first release for the iPad, Middle School Math 1.0. A little over half a year ago Canadian teacher Dave Brown sensed the emergence of a market, recognized he could be a player in it and moved on his instincts. Late last week Interactive Elementary, Brown's software start-up, launched its first two educational apps for Apple's iPad.

"It's been quite a journey," chuckles Brown, who conceptualizes his applications for the immensely popular tablet computer before outsourcing the development to programmers at Openxcell Technolabs, based in Ahmedabad, India.

The growth of the iPad has been regarded by many technology pundits as a truly unprecedented phenomenon, and given the widespread adoption of these devices in educational institutions all over the United States and other pockets of the globe, purveyors of educational content are beginning to position themselves to capitalize on the heavy growth potential for educational apps built to run on tablet devices.

With the number of iPad specific apps available to consumers through the iTunes, Apple's online megastore, reportedly set to reach 100,000 this month, Brown is not discouraged by the competition, insisting that the education market is the least saturated of the lot.

"Sure, the App Store is an incredibly competitive space, but we think we're ahead of the game right now. On top of this, we're seeing lots of adoption within our strata of the education market, the junior level. This where my experience is personally, so it's a natural launching point for us. But the intent is to expand on our current products while also branching out to reach a broader age range."

Brown explains that his company's introductory apps, Middle School Math and My Editing Buddy, are easy fits for any curriculum, pointing to the important role technology needs to play in the modern classroom.

"Schools are already moving to a more student-centered approach to technology integration." Brown explains. "I think the interactive whiteboard movement is starting to decelerate. It's about who gets to hold the technology. School boards are starting to apportion more of their technology budgets to personal devices. And at its price point and considering its user-friendliness and portability, it's easy to see the iPad's advantages over traditional devices like personal computers and laptops."

"Middle School Math is more than math facts. We really tried to pull ideas from every branch of mathematics. The modules are based on what students would see within a regular program at the elementary level. We just desired to make it something more compelling, more interactive and ultimately more engaging. My Editing Buddy is a word processor that focuses on the editing process but also incorporates student collaboration."

The young company's president isn't shy about crediting his developers in Asia for their role in bringing Interactive Elementary to market.

"We've used them for almost everything. From mobile application development to web design to search engine optimization, Openxcell has been literally a one-stop solution for all our IT needs.

OpenXcell, which lists American Express and Dupont among its clients, uses web-based applications like Skype and gTalk to communicate with its partners.

"As we are an outsourcing business, our clients are from all around the globe, says Ashish Parmer, Business Development Expert at OpenXcell. "When it comes to working with international clients, the communication becomes the most important factor. There are no project delays due to time zone differences. We maintain excellent communication through our project management system, but we also assign a team leader to every project, and that team leader can be available whenever it is convenient for the client."

Parmar cites mobile app development as well as custom web application development as two of the company's most in demand offerings, but adds that clients also rely on the company for internet marketing, software as a service, and cloud computing services.

Device Requirements:
* Compatible with iPad
* Requires iPhone OS 3.2 or later
* 16.5 MB

Pricing and Availability:
Middle School Math 1.0 is $3.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Education category.

Interactive Elementary - at the intersection of technology and hands-on learning. Copyright (C) 2011 Interactive Elementary. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


Ashish Parmar
Business Development Expert

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