Education Company shatters Myth of the Consumption-Only iPhone and iPad

in Education (E)

[] Charlottesville, Virginia - Mobile devices have transformed the education landscape in ways no one really imagined. Niles Technology Group, for over two years, have been producing the top essay writing instructional apps in the App Store. From day one, Niles Technology apps came with a built-in writing platform for students to produce written work. This foresight went against the consumption-only meme and proved to teachers and schools that students do real work on mobile devices, namely on the iPad and iPhone.

"It is impossible to count the number of times a teacher has expressed open skepticism about the productivity potential of mobile devices. This viewpoint really highlights the vast divide between teachers' ideas of mobile technology and how students actually use said technology," explains Michael A. Niles, President of Niles Technology Group. "I have a different vantage point, but I also visit enough coffee shops and student hangouts to observe students texting and emailing for hours on end on iPhones, iPods and iPads. If students can text and email so continuously, then there is no reason they cannot type essays on the same devices. Therefore, Niles Technology, from the start, in June 2009, developed apps that have in-app writing functionality. We were correct then and now - students immediately bought the apps in 2009, and sales continue to increase to this day."

For mobile technology to really impact education, it must encroach on the venue currently reserved for laptops and desktops; that being, mobile devices must also become true productivity platforms. Not everything has to be done in one app, same as no one program does everything on a laptop or desktop. However, the key is to have the right mix of capable apps that allow a finished product to be produced on the mobile device, even if it means using a couple apps to do it. The number of apps used is not the point; the point is the capability to do all the work on the mobile device, which translates into ultra-convenience and efficiency for the student.

"Many things that are new are often approached with a sense of hesitancy; educational apps are no different. Many teachers have expressed that apps are invading their teaching territory; in reality, students are attracted to mobile technology and apps because they offer something missing in their education - immediately accessible information coupled with convenience," continues Mr. Niles. "Furthermore, apps also deliver on learning efficacy because the learning can be paired with immediate application of a skill or concept, which reinforces the lesson. It is up to educational app developers and mobile-knowledgeable educators to point this out to the skeptics. But, skeptics aside, students have already taken the lead in reforming their education by purchasing mobile devices and apps. I suspect schools are not going to be behind for long."

One example of a full-featured app, by Niles Technology, is Essay Workstation. It contains instructional content on over forty (40) types of essays and has a built-in writing platform where students write essays as they learn how to structure each essay; the perfect example of teaching with timely application. Essay Workstation delivers on the three areas that Niles Technology views as imperative for learning in the 21st century: 1) always accessible information that covers many different essays, 2) instant application of the learned material and 3) with everything in-app, it gives convenience, as students can research and browse the web without leaving the app. There is little excuse not to give students the Essay Workstation because getting the app in the hands of students is easy; with the volume app purchase program, schools simply batch purchase apps for a class or an entire school.

The incorporation of mobile learning into today's classroom is moving into high gear, and Niles Technology Group is dedicated to providing top-of-the-line educational apps that fit into students' mobile lifestyles. Contact Michael Niles at the Niles Technology Group for more information.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 3.0 or later (iOS 4.0 Tested)
* 2.0 MB

Pricing and Availability:
Essay Writing Workstation 1.1 is $24.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Education category.

Niles Technology Group was founded in 2007 to develop software for emerging technologies and is developing a series of mobile computing applications dedicated to teaching superior writing and logical thinking skills. With its experience in the technology and content required to develop full-featured products for students, Niles Technology Group is a leading iPhone app publisher, and the Achievers Writing Center and Essay Writing Wizard apps have sold successfully worldwide. The key to Niles Technology Group's success is specificity. Each app is specific to the writing task at hand. Michael A. Niles, the founder, was formerly, for eight years, the President and CEO of The Right Education, Inc. (TRE), a web-based educational technology company that developed The Learning Accelerator. He looks forward to continuing to bring top-line education products to the mobile computing marketplace. Copyright (C) 2007-2011 Niles Technology Group. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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