Twinkle Twinkle - A New and Noteworthy iPad and iPhone Book App

in Books (E)

[] Berkeley, California - Twinkle Twinkle, an iOS universal app, has earned a place in Apple's New & Noteworthy Books categories for both iPad and iPhone. The app brings together an interactive children's book, music videos and a counting exercise around the theme of Twinkle Twinkle Little Star. It is a co-production between Super Simple Learning, an educational company based in Tokyo, Japan, and See Here Studios LLC, a rich media digital book developer in Berkeley, California.

The app originated from Super Simple Learning's highly successful 3D animated YouTube video, Twinkle Twinkle Little Star. The video has garnered over 26 million views in less than a year and is the highest-ranking version of the song on YouTube.

After many viewer requests for copies of the video, in January of 2011 Super Simple Learning sought out a development company to adapt the video into an educational app. At the same time, See Here Studios LLC contacted Super Simple Learning to inquire about a possible collaboration. See Here Studios Co-founder Valerie Mih explains, "While we focus primarily on developing our own intellectual properties, we were deeply impressed by Super Simple Learning's educational track record, audience base and exceptional talent for engaging young children. We are thrilled to partner with them to bring their high-quality educational content to the mobile app platform."

"When we saw See Here Studio's The Wrong Side of the Bed app, we knew right away that they 'got it,'" says Super Simple Learning's co-founder Devon Thagard. "The warmth, the simplicity, the incredibly inviting images, the use of music and sound's a really beautiful app. After talking with them we knew that we saw eye to eye on creating educational content for kids that is fun, with a certain bit of charm and wonder to it."

Adapting the Twinkle Twinkle Little Star video into an interactive educational app involved multiple layers of expertise from three different companies. Super Simple Learning produced all the music and vocal tracks, as well as the storyline for the interactive book. The Texas-based independent production company Fuzz Animation, creator of the 3D animation, produced a special iPad/iPhone version of the original video. See Here Studios created additional animations for use in the app, composited the various assets and integrated all the elements into its proprietary children's book software engine. The result is a children's app with three substantial activities:

Twinkle Twinkle Little Star interactive storybook including:
* 18 beautifully illustrated book pages - an ideal bedtime story length
* Touch interactions on every page
* Animated movie introductions for key story pages
* Professional narration, music and sound effects
* "Read to me," "Read myself" and Auto-play options

Twinkle Twinkle Little Star music video with:
* Two voice options, child or adult
* Feature film quality 3D animation and music soundtrack

Interactive counting exercise with:
* Touchable animated stars to aid learning numbers from 1 to 20
* A special animated reward after counting all 20 stars

These three different ways to interact with the Twinkle Twinkle Little Star song provide a multi-faceted experience that will keep young viewers coming back again and again.

About Super Simple Learning:
When a few teachers from the U.S. and Canada had trouble finding songs that were both simple and fun enough for their young English learners in Tokyo, Japan, they started making their own. They soon discovered that the same features that made their songs appealing to young English as a Second/Foreign Language learners (simple and useful lyrics, appropriate pacing, easy to learn with gestures, clear vocals), made the songs appealing to emerging English speakers of all stripes, including native-English speaking toddlers and preschoolers, children on the autism spectrum, and hearing impaired children with cochlear implants. Several award winning CDs later and with over 210 million view of their videos on the SuperSimpleSongs YouTube channel, Super Simple Learning remains focused on creating educational content for young learners that makes learning simple and fun.

Device Requirements:
* iPhone 3GS or above, iPod touch 3G or above and iPad
* Requires iOS 4.0 or later

Pricing and Availability:
Twinkle Twinkle 1.0 is $2.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Books category. Super Simple Learning provides discounts to educational institutions.

See Here Studios combines world-class visuals with new storytelling technologies to create inspiring reading experiences for children. The company's Tickle Book(R) apps for iPad and iPhone aim to promote a life-long love of reading. Co-founder/Creative Director Wallace E. Keller has illustrated numerous children's books and educational textbooks for Rizzoli, Scholastic, McGraw-Hill and Houghton Mifflin. His editorial illustrations have appeared in The New York Time Book Review, Business Week, Ms. and Psychology Today. Co-founder/Creative Director Valerie Mih has worked professionally in the animation industry since 1996. Her film credits include Pixar's Toy Story II, A Bug's Life and Geri's Game. Copyright (C) 2011 See Here Studios LLC. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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