Priority Matrix - Stress-Free Task Manager for Overwhelmed Professionals

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[] Palo Alto, California - Young Silicon Valley startup Appfluence announced earlier this week version 1.2 of Priority Matrix for Mac, the innovative task manager tool originally produced for the iPhone and iPad. The recent update enhances the user experience and makes this productivity app one of the most effective and easy to use time and task organizers in the market. Its natural drag-and-drop interface is powered by a cloud backed system that keeps all clients (iPhone, iPad, Mac) in sync at no additional cost to the user.

Priority Matrix goes beyond traditional "to do" list apps in that it helps users identify the tasks with the best return on their investment. As President Dwight D. Eisenhower once said, "What is important is seldom urgent, and what is urgent is seldom important". Priority Matrix is based on this principle, and follows what is commonly known as "The Eisenhower Method." This tool complements, rather than replacing, traditional tools like calendars and time planners. It is centered around the idea that there are only so many hours in a day, and therefore some tasks are going to be dropped. Realizing which of those tasks are absolutely indispensable, and which ones are fluff, is liberating to most people. Customers have called it a "higher dimension" productivity app because it helps them focus on more than just due dates, but visual categorization.

Independent consultants and middle to high level executives have wholeheartedly embraced the Priority Matrix philosophy. Many use the tool to communicate periodically with their clients and keep them updated on every detail, without having to spend extra time preparing exhaustive project reports because they are generated automatically. Small business owners, such as the head of a landscaping firm, expressed excitement about having one project per work site, being able to quickly bring up notes and ideas from previous visits to that site. For each project, he follows a so called "fractal" method, using the quadrants for items due today, three months from now, this year and in the following five years. Examples like this illustrate the flexibility of Priority Matrix in enabling popular ideas by productivity gurus like David Allen.

Priority Matrix has received overwhelmingly positive reviews from their more than 50,000 users. At the time of writing, the tool has all 5-star reviews in Apple's Mac App Store and enthusiastic comments like "handling of the tool is intuitive and one can ramp up in less than a couple of minutes to use this tool" or "I just tried exporting a list and showing it to my boss to confirm I've prioritized appropriately, and it saved me a lot of time!". Relying so far only on word of mouth, this young Palo Alto company is rising sharply in the "productivity" category of the App Store and continues development work on new versions for Windows, Android and the web.

About Priority Matrix:
Priority Matrix is the most innovative task manager in the market. Through hassle free cloud sync, the more than 50,000 Priority Matrix iOS customers can immediately transfer their data to the Mac, and then keep that information in sync with them wherever they have an Internet connection.

System Requirements:
* Mac OS X 10.6.6 or later
* 7.3 MB

Pricing and Availability:
Priority Matrix 1.2 is $19.99 USD (or equivalent amount in other currencies) and available worldwide through the Mac App Store in the Productivity category.

Appfluence LLC is a productivity software company based in Palo Alto, CA. They are a bootstrapped early stage startup founded in 2010 by four technology experts with ties to both the academia and industry elite of Silicon Valley. Appfluence has been invited to showcase their products in various events at Stanford University, such as the Stanford Product Showcase and the BASES product development accelerator Forge. Earlier this year, they hosted a booth at both MacWorld 2011 and mobile conference AppNation in San Francisco. Copyright (C) 2011 Appfluence LLC. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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