Food Fight!! App Helps Grocery Shoppers Fight The Fat

in Health and Fitness (E)

[] Palo Alto, California - Eating healthy is a constant battle for American consumers. In fact, the FDA announced this week that they are modifying nutrition labels to better reflect the needs of the current shopper. Rather than waiting for the label to change, Pushpins, Inc., today announced the launch of a new app that makes it easy for shoppers to compare the nutrition of their favorite foods. The app, called Food Fight!!, is a fun and informative nutrition comparison tool that allows shoppers to gain insight into nutrition facts like calories, fat, protein, carbohydrates, and cholesterol.

When using the app, users search for the brand, product, or Universal Product Code (UPC) of their favorite products. Food Fight!! instantly compares the products across five dimensions and declares a winner of the food fight based on which is healthier. Users can compare the products based on a single serving size or an equivalent 100g measurement. Shoppers can share the winner with their friends on Facebook and challenge them to put their favorite foods in the ring.

"We wanted to make it easy and fun for shoppers to make healthy eating choices," said Jason Gurwin, CEO and co-founder of Pushpins. "Nutrition labels are informative, but can be overwhelming for some consumers. We wanted to make choosing the right foods as simple as declaring a winner and a loser."

The app leverages Pushpins' new SimpleUPC grocery API to retrieve product information, nutrition facts, and images. In a future update, Food Fight!! will provide further details on the foods shoppers compare like daily value percentages and ingredients.

"The iPhone makes it easy to find out information on-the-go," said Neil Daniels, the lead iPhone developer on Food Fight!!. "If shoppers are going to buy chips or cookies at the grocery store, we want to make sure they are getting the healthiest alternative."

Food Fight!! makes it simple for shoppers to compare the nutrition of foods. The app includes nutrition facts from 100,000 products, 15,000 brands, and nearly 5,000 different manufacturers.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 4.0 or later
* 0.7 MB

Pricing and Availability:
Food Fight!! 1.0 is only $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Lifestyle category.

Pushpins is the next-generation mobile coupon application that delivers instant coupons and rewards when users scan the barcodes of products in the grocery store. Pushpins, Inc. is based in Menlo Park, CA. The App was the #2 productivity application on iTunes and has been featured by Apple, the Washington Post, and Consumer Reports. They are backed by Lightspeed Venture Partners. Copyright (C) 2011 Pushpins, Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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