The NPD Group confirms top positions by Macware

October 25, 2008 in Software (F)

[] Omaha, Nebraska - Macware dominates major consumer categories in retail with Mac software products that include MacFreelance, Logo Design Studio Pro, Logo Design Studio, MacTuneUp, EmailCampaign, and more. With growing penetration and strong sell thru in the Mac software retail market, Macware, Inc. continues to lead in several key Mac software categories, as reported by The NPD Group.

#1 in SOHO (Small Business/Home Office):
MacFreelance continues to hold its lead as the #1 SOHO software application, as reported by The NPD Group, September 2008. MacFreelance features easy-to-use invoice, billing and time tracking for creative professionals. Other top Macware SOHO software products include Logo Design Studio Pro and Logo Design Studio.

#1 in System Utilities:
MacTuneUp continues to lead all other Mac system utilities, as reported by The NPD Group, September 2008. MacTuneUp quickly discovers and fixes problems, restores hard disk space, creates bootable disk backups, and maximizes Internet and network connections to squeeze the best performance from your Mac.

#1 in Fonts:
MacFonts 2 holds on to its #1 position, beating out Macware's original font standard, MacFonts, as reported by The NPD Group, September 2008. MacFonts 2 features a creative collection of 1000 high quality font styles in TrueType font format. A third top font software product from Macware is FontLibrary.

#1 in Communication:
EmailCampaign leads the Communication category with its #1 selling email marketing software, as reported by The NPD Group, September 2008. EmailCampaign provides powerful tools to manage your contact list; design simple or complex marketing messages; verify active and dead email addresses; adjust flexible send options according to what your service provider will allow; and handle bounces and unsubscribe replies.

Macware's unique product offerings and broad customer appeal have helped maintain an edge over its competitors, and will continue to do so as the Mac community continues its expansion of new users and retail markets. All reported Macware products are also in the Top 100 of all combined Windows and Mac software, as reported by The NPD Group, making Macware a successful competitor against even popular software titles in the much larger PC market. Current retailers carrying Macware products include Apple retail stores, Best Buy, Fry's Electronics, Microcenter, Office Depot, OfficeMax, and more.

Macware, Inc. develops and publishes award-winning intuitive software designed for both the creative professional and home user. Launched in late 2003, Macware's extensive software line instantly generated wide appeal from Mac users who demand the best from the world's greatest personal computer. Fueled by successful partnerships within the Mac community and a growing retail presence for Mac software, Macware has achieved phenomenal growth, and captured leading positions in many Mac software categories reported by The NPD Group. Macware is a Summitsoft company. The company's headquarters and primary distribution center are both centrally located in Omaha, Nebraska. Macware products are available through major retailers in North America, as well as Australia, Japan, Europe and the United Kingdom.