Internet Streaming Channel Vertex to Cover October 4 Apple Event Live

October 3, 2011 in iAnnouncements (E)

[] Philadelphia, Pennsylvania - Vertex, the online broadcast network, unveiled its plans today to produce and stream live coverage of Tuesday, October 4's Apple event in Cupertino, California.

Coverage, which can be found at Vertex's website, will begin at 12:30 PM EDT / 9:30 AM PDT with a preview show discussing the most anticipated and most feasible rumors about what the company will announce. At 1:00 PM EDT / 10:00 AM PDT, Vertex will immediately switch to the keynote, and attempt to patch into a live feed of the proceedings. Throughout the broadcast, the reactions of Vertex and other web personalities will be woven in to give viewers all angles and perspectives on the announcements and unveilings.

"Tuesday's event is such a critical one in Apple's history, with Tim Cook making his first public appearance as Apple CEO," said Vertex Executive Producer Ben Feldman. "The announcement of a new iPhone model available for the holiday season seems almost a given, but enthusiasts and investors alike will be watching every move of Cook and his team. We're committed to making sure that they don't miss a beat of this event."

Following the conclusion of the event in Cupertino, Vertex will shift back to its studio team for a live 30 minute post-show to break down the news and bring in the comments and opinions of viewers in the chatroom. After live coverage concludes, Vertex will launch its normal programming schedule, starting with the BBC's 1954 adaptation of George Orwell's Nineteen Eighty-Four, starring Peter Cushing.

Vertex, formerly known as CunningTV, is an online primetime programming service broadcasting classic TV shows and movies nightly from 7:00-11:00 PM Eastern. Additionally, Vertex produces live coverage of major technology news events, and has been featured on Gizmodo and Mashable. For a programming schedule or to tune in, visit Vertex online. Copyright (C) 2011 Vertex. All Rights Reserved. Apple, the Apple logo and Macintosh are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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