ShopAdvisor Passes $1 Million Milestone in Potential Savings to Users

in Utilities (E)

[] Boston, Massachusetts - Evoqu today is pleased to announce that more than 70,000 consumers have used its new mobile shopping service, ShopAdvisor, since its release in late August. Unlike other shopping apps that focus on price comparisons in a store, ShopAdvisor is a shopping list that works for the consumer. The heart of ShopAdvisor is the Watch List, where users save gift and purchase ideas for later. ShopAdvisor keeps track of all those items, continually searching for changes in price and availability. When the price shifts, ShopAdvisor alerts the user.

In the month of September, consumers have placed more than $13 million of products on Watch Lists, and ShopAdvisor has alerted users to more than $1.1 million in potential savings.

In addition to price alerts, ShopAdvisor differentiates itself by providing qualitative advice through its Advise Me function. ShopAdvisor culls critical information from a variety of sources to provide shoppers with advice to make wise purchase decisions. Information includes price history, pros and cons, expert reviews, and buyer's guides.

ShopAdvisor targets the consumer in the critical period between shopping and buying. Shopping is an experience that occurs over time, while buying is a transaction that is a discrete event. By using the Watch List, ShopAdvisor has found a lightweight way to keep the shopper engaged all the way through to the transaction.

From its inception, ShopAdvisor has been integrated with Evernote. Users create a note with Evernote to remember a product they are interested in; ShopAdvisor analyzes the note, and refreshes it with product information and deals.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 4.0 or later
* 3.0 MB

Pricing and Availability:
ShopAdvisor 1.1.5 is free and available worldwide exclusively through the App Store in the Utilities category. ShopAdvisor runs as a standalone app on iOS, and also on the web.

Established in 2011, Evoqu, Inc. is a Boston-based software and services developer specializing in mobile shopping. The company focuses on the deferred purchase market, the time between a consumer has initial interest a product and the eventual purchase. Evoqu partners with leading eCommerce service providers to create solutions for consumers. Copyright (C) 2011 Evoqu, Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.