November 11, 2011 in News (E)
[prMac.com] New York - When the Harry Potter movies showed readers enjoying moving images and interactive content in the magical newspaper The Daily Prophet, audiences were wowed by the premise of what 'magic' could do. In the real world, Magzter Inc., a New York based digital startup, is playing the role of magician to the magazine publishing industry.
As publishers and editors grapple with ways to remain on the cutting edge of digital media technology, Magzter has quietly gone about providing a superlative platform that enables magazine owners to embed multimedia clips and interactive content within their publications which is FREE for publishers to use!
By signing up on Magzter for free, publishers can make their titles available on Apple's iOS and Google's Android powered devices as well as be available on the web - instantly reaching a global audience - no magic here! Editors can embed multimedia clips and interactive content through a simple self-service process that takes mere minutes providing their readers with the same magical experience that wowed them in the movie.
For years the magazine industry has bemoaned loss of advertisers and revenue due to the need for engaging multimedia spots that were just not possible with traditional print. However, publishers on the Magzter platform have already started pushing digital advertisements and are luring ad providers back to this exciting new opportunity.
Powerhouse publications including Men's Health, India Today, Galatta Cinema and many others have all successfully launched multimedia rich issues and have seen meteoric rises in digital readership (600% month-to-month growth!) as readers gravitate towards the immersive experience offered via Magzter.
The big question now is whether publishers and editors can move quickly to exploit the advantages and benefits of Magzter and grab a share of the digital mindspace in this emerging sector. You don't need to be a magician to be successful here, but maybe a 'spell' of M-a-g-z-t-e-r is just what the industry needs right now.
* iPhone, iPod touch, iPad, and Android
* Requires iOS 4.0 or later, or Android 1.5 and up
* 2 MB
Pricing and Availability:
Magzter - Magazine store 1.1.1 is free and available worldwide through the App Store in the News category. Magzter - Magazine store is also available on the Android Market.
Magzter Inc., based in New York, has created a global digital and mobile magazine store and newsstand which allows publishers to easily publish to Apple and Android Devices in addition to allowing readers to check out the magazines online for those who don't have these devices. Magzter allows readers to easily buy new magazines, subscribe to them and view multimedia links and video content among other cool content. Magzter Inc. has sales offices in USA and India. Copyright (C) 2011 Magzter Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.