Softpress Releases iPhone update and launches Black Friday Promotion

November 20, 2008 in Publishing (E)

[] Oxford, UK - Softpress Systems today released Freeway 5.3, a free update to its award-winning web design software. The release offers a new solution to the problem of displaying Flash Video (FLV) content on the iPhone by placing both FLV and iPhone-friendly QuickTime formats of the movie on the page, and serving the appropriate one for the viewer's device.

Additionally, Softpress has announced a special Black Friday promotion. From today until December 7th, anyone purchasing full-priced copies of Freeway Pro or Freeway Express directly from the Softpress Store will receive an iTunes gift certificate via email. Certificates are fully transferrable, and make great holiday gifts. Freeway Pro buyers will receive a $50 certificate and Freeway Express buyers will receive a $20 certificate. More information can be found on the Softpress website.

"The absence of Flash video support on the iPhone has been a headache for many designers," Softpress US Marketing Manager Ian Schray said. "With Freeway 5.3, web developers can use Flash movies in their sites, and be confident that iPhone owners won't be left out."

New Features:
In addition to the ground-breaking features in its initial release (CSS menus, Google Actions, Blogger templates, Actions and dozens more), Freeway 5 now includes iPhone Actions to create QuickTime reference movies of varying qualities, automatic device and connection type detection, and the ability to serve the most appropriate content to each individual user.

Also, Freeway now allows website developers to employ iPhone redirects - iPhone or iPod Touch user can be redirected to a page that has been designed specifically them. The very useful "Building websites for the iPhone with Freeway" document can be found on the Softpress website.

Pricing and Availability:
Freeway 5.3 is a free download for all registered owners of Freeway 5. Updates can be downloaded from the Softpress website. Freeway 5 Pro and Freeway 5 Express are both available for purchase and immediate electronic delivery directly from the Softpress Store.

Full versions of Freeway 5 Pro can be purchased for $249 (USD), and Freeway 5 Express is $79. Upgrades from Freeway 4 Pro to Freeway 5 Pro are $99, upgrades from Freeway 4 Express to Freeway 5 Express are $59. Owners of Freeway 5 Express can upgrade to Freeway 5 Pro for just $169.

For a limited time, owners of Dreamweaver CS4 or GoLive 8 or later can purchase Freeway Pro at a huge discount. See the Silver Lining page on the Softpress website for more info.

About Freeway:
Freeway, famous for its ease-of-use and clean standards-compliant code generation, is the tool of choice for professionals and home Mac users who prefer to focus on design issues, not on coding!

Softpress was founded in 1993 to address the emerging needs of professional publishers and designers for cross-media authoring tools. Freeway, and its extensive feature set, result from Softpress' ongoing efforts to identify and meet the real needs of web designers in today's environment. Softpress creates tools that many people rely on for their day-to-day business, so they listen carefully to their customers. Future upgrades and product offerings will continue to demonstrate Softpress' commitment to quality, leading-edge innovation and customer service.


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