Cloud offers new horizons for Mac-based businesses

in Announcements (E)

[] Auckland, New Zealand - For years Mac lovers have enjoyed numerous benefits over their Windows-using counterparts. But it's fair to say some Mac business users have been frustrated with the leaner range of business management software available. The onset of cloud computing and platform-independent software has changed all that. No longer do Mac-based businesses have to put up with systems that fail to fit their needs.

The software landscape is changing rapidly too, with new internet technologies ushering in end-to-end business management systems to replace the piecemeal approach of separate tools for accounting, CRM, email/calendars, document management and more. Replacing all these products with a single system can boost efficiency and provide reporting across a company's entire operations.

After more than six years of product development, SaaS provider ActionStep is now actively targeting Mac users who want to take their businesses from good to excellent.

Ted Jordan, ActionStep CEO commented "we get amazing feedback from Mac users because they expect a clean, intuitive user interface. A lot of these companies sell time as professional services and for them ActionStep is pretty much their dream solution."

ActionStep gives small and medium-sized businesses the ability to manage all areas of their organisation online, in a single system. Features include sales/CRM, marketing, accounting, time recording, workflow, document management, intranet, email, calendar and much more.

The software is highly configurable, so ActionStep can be quickly adapted to meet the needs of most companies, across a wide range of industries. The company's website presents a range of case studies and a free 30 day trial.

The idea behind ActionStep was conceived by CEO Ted Jordan after working in the United States building costly and complex software systems. Ted became increasingly aware of the unnecessary duplication in these systems since much of the core functionality is essentially the same, and he began to wonder if there was a way to capture all the common functionality into a single architecture, allowing customers to configure it to their needs. Ted's vision was a fully integrated and comprehensive web-based business management application for small to medium-sized businesses. It had to combine affordability with cost-effectiveness and deliver immediate value through heightened productivity. Ted solved the problem by combining mature Internet technologies with a specialised software architecture. The ActionStep momentum continues to grow fueled by multiple award wins and an ever-growing client base in New Zealand, Australia and the United States. Copyright (C) 2011 ActionStep. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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