Unseen Things announces Sparky the Road Clown v1.0 for iOS

December 13, 2011 in Games (E)

[prMac.com] Memphis, Tennessee - Clowns. People either 1) hate them or 2) kind of hate them. Not a lot of love for clowns. But a game where you run over clowns? Where you are supposed to run over clowns? That's Sparky the Road Clown, an iOS game developed by Unseen Things, and that's when the love shows up. With a game that deals with such a primal phobia, we even brought in a psychiatrist, a memetic, and a neurochemist to ensure that the game was properly optimized for gamer brains.

The game was fully developed with extraordinary talent in the Memphis, TN area, including digital artists and professional voice talent. The gameplay involves running over a clown, or driving past the clown to allow the large spinning mallet on top of the car to hit the clown.

Sparky the Road Clown was inspired by the young son of Greg Dunn, President of Unseen Things. "Let's just say that he doesn't like clowns all that much," said Dunn. "At the idea of a clown game, he recoiled. But when I said, 'How about a game where you run over the clowns?' I saw his eyes light up, and from then on the game concept was unstoppable."

Sticking out like a Kardashian in a library, Sparky the Road Clown incorporates original game play, allowing it to glow brightly above the gooey sea of Angry Birds and Farmville copycats. The game was carefully reviewed by the neuroscience experts at Marveloper. "Incorporating novelty, particularly within game play mechanics, is a required ingredient for a breakout game. Sparky the Road Clown, with its unusual mechanics, immediately boosts a range of pleasurable neurotransmitters related to processing novel experiences--something copycat games are unable to achieve," said Manuel Saint-Victor MD, computational neurochemist and CEO of Marveloper. "Paired with its hilarious environment, the game provides a highly pleasurable and empowering experience. Who wouldn't want to clobber a clown?"

Sparky the Road Clown is now available in the App Store for $0.99. It is a Universal App for the iPod touch, iPhone, and iPad, which means that players only need to purchase it once, and it is then available for all of their iOS devices.

Device Requirements:
* Compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPod touch (3rd generation), iPod touch (4th generation) and iPad
* Requires iOS 4.0 or later
* 16.4 MB

Pricing and Availability:
Sparky the Road Clown 1.0 is only $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Games category.

Unseen Things, Inc. was established in 2009 in Memphis, TN. Copyright (C) 2011 Unseen Things, Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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