New iPhone App Takes The Guessing Out Of Impairment

in Lifestyle (E)

[] Verona, Wisconsin - New Years Day celebrations are just a few days away. This can mean big trouble for some people. Many people who drink tend to underestimate their impairment level. This can be a real problem if someone thinks they are ok to drive after having a few and ends up being arrested for driving under the influence. Even deciding to walk under the influence can turn deadly. In 2005, the journal Injury Prevention reported that New Year's Day is more deadly for pedestrians than any other day of the year. From 1986 to 2002, 410 pedestrians were killed on New Year's Day. Fifty-eight percent of those killed had high blood-alcohol concentrations (BAC). Alcohol also plays a significant role in the deaths of pedestrians throughout the year, according to the Insurance Institute for Highway Safety. In 2008, 38 percent of fatally injured pedestrians 16 and older had BACs at or above 0.08 percent, the legal definition for impaired driving in all states. The percentage rose to 53 percent for deaths occurring during 9 p.m.-6 a.m. Fourteen percent of pedestrian deaths involved drivers with BACs at or above .08 percent.

Innocorp, ltd released its new iPhone app intoxicheck(TM) to give people a reality check about how buzzed they may really be after drinking. intoxicheck is a research-based application that compares pre- post- drinking activity results to determine impairment level. You don't need to count your drinks, or guess at how much alcohol is in the drinks you've consumed. intoxicheck works by comparing results from a series of challenges that you take while sober to results you get from taking the same challenges after you've had a few. The results intoxicheck gives you may prove invaluable in helping you make better choices based on your real impairment level.

By taking a series of reaction, judgment and memory challenges before drinking, you establish a baseline of sober performance that you can compare to your performance after drinking on those same challenges. In actual field tests of Intoxicheck under controlled conditions, intoxicheck provided a reasonably accurate assessment of a person's impairment level.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 4.2 or later
* 6.4 MB

Pricing and Availability:
Intoxicheck 1.0 is only $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Lifestyle category.

Located in Verona, WI, Innocorp, Ltd. was founded in 1996 by Michael Aguilar and Patrick Flaherty. the company over the last 16 years has created many hands-on health awareness and prevention tools and campaigns. Fatal Vision(R) impairment simulation goggles was their first hands-on tool to give people a realistic view of impairment while sober. Thousands of law enforcement agencies, military safety personnel, highway safety agencies, schools and universities around the world use Fatal Vision as part of their impaired driving awareness and prevention programs. All Material and Software (C) 1996-2011 Innocorp, Ltd. / All Rights Reserved. Apple, the Apple logo, iPod, the iPod logo, are registered trademarks of Apple Computer in the U.S. and/or other countries.



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