Yorkshire Air Ambulance Launch Mobile App

in Entertainment (E)

[prMac.com] Leeds, United Kingdom - The Yorkshire Air Ambulance (YAA) have launched an official iPhone App to enable supporters to keep even more up to date with the latest news and activity from the life-saving Charity. The brand-new App, which is now available to download via the iTunes App store for 1.99, enables supporters to track HM98 & HM99 across the region from week to week amongst other special features.

Abby McClymont, Marketing and Communications Manager, explained: "We are really excited about the new YAA App. This is something we've been working on for a couple of months now and we're confident that our supporters will really like it. There are a lot of Charity App's already out there, but nothing like this App has been done by any other Air Ambulance Charity in the UK, so we're sure we're the first!"

"We have designed the App to appeal to all ages, both our younger, newer supporters right through to people who are long-standing followers of our Charity."

"Social media has become really a really important communication tool for the YAA in recent years - we are seeing increasing numbers of followers on both Facebook and Twitter, and for us, the next step in developing our social media strategy was to launch an iPhone App."

Available for download from the iTunes App Store, supporters will be able to keep up date with all things YAA whilst on the go. Features of the App include a mission tracker, which gives you exclusive information about where both the YAA helicopters have flown each week across the region. You can also gain access to the latest facts, figures and information from the Charity which can then be shared with others through supporters own Facebook and Twitter pages. There is also a special sound board featuring real life radio communications and clips of the YAA helicopters and team! To find out what other entertaining features appear, it will have to be downloaded!

The App was designed and developed by Leeds based EngineRoom Apps who specialise in designing & developing Apps and mobile strategies. Tobin Harris, MD of EngineRoom Apps added: "Working with the Yorkshire Air Ambulance was a great experience. They had clear goals and forward thinking vision. We helped them develop an iPhone App concept that would attract and engage new audiences, raise awareness about the Charity, and also help them achieve their financial goals through increased donations. Mobile presents an increasingly effective channel for Charities to engage with users directly in a variety of contexts. We worked closely with Yorkshire Air Ambulance bring their ideas and goals to life, guiding them through our process of user storyboarding, design, it was a great example of mobile innovation to reach new audiences and raise awareness."

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 4.3 or later
* 15.6 MB

Pricing and Availability:
Yorkshire Air Ambulance 1.0.2 is $2.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Entertainment category. Profits are being donated directly to the Charity. For further information or to arrange an interview, please contact Abby McClymont, Marketing and Communications Manager on 01422 237900 or 07825 458600.

YAA is an independent charity needing to raise 7,200 per day to keep both of Yorkshire's Air Ambulances in the air and maintained. This is equivalent to 2.65 million each year. Yorkshire Ambulance Service NHS Trust provides the air ambulance paramedics. The YAA provides a life saving rapid response emergency service to five million people across four million acres of Yorkshire. We operate two helicopters, G-SASH and G-CEMS, from Leeds Bradford International Airport and Bagby Airfield near Thirsk. To date over 4,050 patients have been carried to appropriate treatment centres. Copyright (C) 2011 YAA. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.