Spottd - the Pinterest and Evernote of Locations

in Travel (F)

[] London, United Kingdom - Floxx, the company founded by Rich Martell who was behind the controversial social network FitFinder, has recently launched its second-generation location based app. Spottd 1.1, which is free on the app store, allows users to record places they have had a great experience, want to try later or just want to remember. The app allows users to follow others, building a social satnav of great experiences and memories around them.

Developed from the original model of FitFinder, the controversial website created by Floxx founder Rich Martell in 2010, Spottd retains the potential for users to flirt with each other, but has broadened its capabilities to allow users to flag all sorts of useful information. The model is distinctive because it differs from the check-in model employed by most location based services such as Foursquare and Facebook Places - the emphasis is not simply on the fact that a user is at a location, but that something of interest is there. This might be a new piece of street art, a great lunch deal or a quirky place for a date. Users also have the option of sharing the information on their Facebook and Twitter accounts if they so wish.

Martell has said: 'The comparisons with Pinterest and Evernote stem from the idea that Spottd is all about "pinning" a location, whether you just want to record it for yourself or share it with others. We think that the app will provide a great place for everyone from fashion bloggers and street art photographers to people trying to make a note of great places to skateboard.'

'We also hope to end that problem of posting a picture of a new piece of graffiti or something and getting a slew of people asking where it is - as soon as they click the link, they can see exactly where the picture was posted. Sure, this is a feature that already exists on services like Twitter and Instagram, but it's not one that's widely used and it hasn't really been given such prime real estate before.'

In a story that echoes Facebook's early days, Rich Martell created the original site, FitFinder, in April 2010 while he was still an undergraduate at UCL. The site exploded in popularity with over 5 million hits across 50 universities in a single month. Its rapid growth caused uproar and the site was forced offline by the university, which then fined Martell 300 for bringing the college into 'disrepute'. The dramatic start to Floxx's journey caught the attention of high-profile investors including founding Dragons' Den panellist Doug Richard and Kevin Wall, Emmy award-winning producer and angel investor in four early stage tech companies that have since moved through the public markets.

'People generally use Facebook to stay in touch with friends and Twitter for news and the latest gossip. We hope Spottd will eventually become a real time network that allows users to share useful information and tips, whether they know each other or not.'

Device Requirements:
* iOS 3.2 or later
* iPhone, iPod touch and iPad
* 5.9 MB

Pricing and Availability:
Spottd 1.1.0 is free and available worldwide exclusively through the App Store in the Travel category.

Floxx Media Group was founded in 2010 by Rich Martell (age 22) after the success of FitFinder, which launched whilst he was an undergraduate at UCL. Floxx is privately held, previously raising $500,000 of investment, and is headquartered near Old Street (the so-called Silicon Roundabout area) in London. Copyright (C) 2010-2012 Floxx Media Group. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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