March 1, 2012 in Social Networking (F)
[prMac.com] Omer, Israel - TvTak announces PepsiCo's Walkers launches the world's first Point & Win second-screen interactive campaign using TvTak's innovative video content recognition platform; the campaign will run for 3 weeks. In order to participate in the campaign's ad, viewers need to download the TvTak App from the UK Apple store.
Point & Win - One-click to get a clue:
Walkers have launched three new mystery flavours inspired by ingredients and recipes loved by the Great British public. The campaign is designed to get the whole nation guessing the new flavours names and is supported by heavy weight TV, digital and below the line ad activity. If consumers guess correctly they could be in with a chance of winning £50,000.
TvTak offers a new way for consumers to interact with the "What's That Flavour?" campaign and find exclusive clues in the commercial on TV or YouTube. Once consumers have identified the clue with their iPhone/iPad, they can click through to the Walkers website or Facebook app, sign up, and enter the contest by guessing the mystery flavour.
TvTak smart video recognition platform:
TvTak is the world's first Automatic Video Recognition platform that allows a viewer to point a smartphone or tablet at the television and instantly identify what TV program or commercial is playing. Viewers get instant gratification, with a customized TV Card containing the name of the show as well as other branded opportunities.
Watching TV commercials becomes more fun & rewarding:
With TvTak, brands can sponsor contests where viewers catch their commercials to unlock new content, register as fans, instantly enter into sweepstakes, receive valuable coupons or collect loyalty cards to get rewards. Viewers get rewarded while watching the sponsor's TV ads.
TvTak is one of ten winners of the inaugural PepsiCo10 Europe competition which aims to identify the best up and coming start-ups and offer the opportunity to work with PepsiCo in a pilot project. Walkers selected TvTak for a pilot marketing program to complement their latest TV campaign.
TvTak App can be downloaded in the UK Apple App Store
* iOS 4.1 or later
* iPhone, iPod Touch and iPad
* 8.1 MB
Pricing and Availability:
TvTak - Point and Win 1.0 is free and available worldwide exclusively through the App Store in the Social Networking category.
Located in Omer, Israel, TvTak is an innovative startup that develops smartphone apps for instant recognition of TV shows and commercials as they are being broadcast. A viewer points his iPhone at the TV screen, and TvTak instantly detects the show or the commercial. It works on any television set. TvTak offers new types of direct engagement between viewers and advertisers. See something that interests you? Advertisers can create an immediate call to action, with spontaneity and no hassle. Watching an inspiring commercial; see it, point and click, to call, get more info, or download a cool app sponsored by the brand. TvTak was been selected by Pepsico for the Pepsico10 program, voted best demo at TechAviv New York,Social TV Summit in Los Angeles in July 2011, Technonomy3 in Tel Aviv in April 2011,TvTak operates in New York, Paris and Sao Paulo; TvTak Research and Development lab is located at the Omer Industrial Park, on the edge of Israel's Negev. Copyright (C) 2012 TvTak. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.