Binary Formations Introduces Mac App for the Lazy, Paranoid, and Vain

in Utility (E)

[] Mechanicsville, Virginia. - Binary Formations, LLC, makers of fine software for the Mac, iPhone and iPad, recently released Looky, their newest app for the Mac. Silly or serious, you ask? Looky is both! Just click the icon in your menu bar and Looky brings up a live view from your Mac's camera. The window is customizable and with the three fun modes available, Float, Stealth, and Ego, the utility can be used for silly things like seeing what's behind you without turning around, as an instant mirror for a quick crumb or makeup check before the next meeting or more serious uses like during online meetings, demos, and presentations. Looky is a very inexpensive utility to provide live video of the presenter when sharing the screen.

"This app was inspired by a bout of laziness in our founder. He recently wanted to know if his office door was open but didn't want to turn around to find out. That slothful moment was the inspiration for Looky, which provided a well needed diversion from some pretty serious work we were in the middle of. It was a fun exercise and though we created the app with a little silliness in mind, it turned into a rather useful little utility." states Diane Hamilton, managing partner.

Binary Formations is recognized in the industry for its more serious productivity product, Home Inventory, a Mac app that allows users to photograph and catalog important items in their homes. The product received a 4 out of 5 mice rating from Macworld, was rated "Great" by Mac|Life and was called "spectacularly user-friendly" by Mac Format. It has been featured by Apple in the Mac App Store in the New and Noteworthy, What's Hot and Staff Favorite sections and part of the Better Together, Get Things Done, and 2012 New Year New You features.

System Requirements:
* Mac OS X 10.7 Lion or later
* 0.2 MB

Pricing and Availability:
Looky 1.0 is available for $.99 (USD) in the Mac App Store.

Binary Formations, LLC, founded in 2005, is a family-run business that specializes in developing high-quality software for Mac OS X, the iPhone and iPad. The company focuses on creating consumer software that enhances the quality of everyday life through increased productivity, education, self-improvement, and sometimes silliness. The company also provides consulting services for Mac, iPhone, and iPad software development. Copyright (C) 2005-2012 Binary Formations, LLC. All Rights Reserved. Apple, the Apple logo, Mac, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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