May 4, 2012 in Travel (E)
[prMac.com] Milwaukee, Wisconsin - Overnight Buses, a free digital-only travel magazine for the iPad, launches with the aim to bring travel publications to the digital age. The new quarterly publication fuses technology and design to share multimedia stories from a community of authors. The first issue features essays by award-winning writers Michael Shapiro, Marcia DeSanctis, Nathan Comp and best-selling author Ayun Halliday.
"The iPad allows authors to push the boundaries of storytelling and bring stories to life. It has changed how we, as readers, consume and engage with content," Jennifer Kuhn, co-founder of Overnight Buses, said. "It is the perfect opportunity to rethink travel publications and experiment with a new model for an industry that is constantly proclaimed dead or dying," she added.
A major difference between Overnight Buses and established travel publications is the focus on long-form adventure essays that allow readers to experience the story and get a sense of the place, the people and the writer, not just a glimpse. The design offers dimension and realism to help the readers feel like they are experiencing the story first hand. Images are full of life and transport the readers from their sofa to the location where the story takes place.
"We believe a travel magazine should be honest, fulfilling and inspiring. No fluff, no cheap filler, no halfhearted hotel reviews or paid promotion stories, just great storytelling," Thomas Tegart, the other co-founder of Overnight Buses, said.
"Publishing and finding fulfilling stories in a time when content is free and everyone is a publisher is a challenge for authors, readers and brands," Kuhn said. "But we think of it as an opportunity. An opportunity for writers to experiment with experiential storytelling and get paid for it. An opportunity for brands to support a project that is relevant to their consumers. An opportunity for readers to enjoy great stories and get inspired," she added.
* Compatible with iPad
* Requires iOS 4.0 or later
* 42.8 MB
Pricing and Availability:
Overnight Buses Travel Magazine 1.1 is Free and available worldwide exclusively through the App Store in the Travel category. The editorial team is accepting submissions for future issues of the magazine. Interested contributors should contact them online.
Overnight Buses is a digital-only publication built on a community of contributors who desire experiences and seek adventures off the beaten path. We are dedicated to inspiring others to seek their own adventures and share their own stories. Copyright (C) 2012 Overnight Buses Magazine. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.