Jumbuck Launches RaboDirect PRO12 Rugby Competition App

in Sports (E)

[prMac.com] Melbourne, Australia - The new RaboDirect PRO12 app from Jumbuck inncludes a variety of interactive features that provide up-to-the-minute information on players and matches, direct links to social media channels, and opportunities for fans to engage around their hero players' own social media, and with each other. It is based on the unique social media integration features enabled with the Jumbuck HEROES(TM) platform.

The administrators, Celtic Rugby Ltd., and RaboDirect, main sponsors of the 12-team competition, which includes clubs in Ireland, Italy, Scotland and Wales, chose Jumbuck for its experience in building, hosting and managing safe, moderated social media networks for its global carrier partners. Jumbuck now leverages that expertise and capability through its new multi-faceted HEROES(TM) platform. The solution provides sports leagues and teams and entertainment rights owners a means to deliver deeper fan engagement and sponsor brand reach.

The resulting user-generated content (UGC) and celebrity-generated content (CGC) creates a compelling high-traffic destination, for brand participation, across a valuable audience demographic. These facets cumulate to provide increased monetization and revenue generation for all stakeholders. The HEROES platform is delivered within a state-of-the-art User Interface (UI) with intuitive navigation controls that put all the exciting content within easy reach.

"We are delighted to be working with Jumbuck to enrich the fan experience with RaboDirect PRO12. Their HEROES platform is ideally suited to deliver the type of dynamic content and deeper fan engagement we needed in a mobile app," said RaboDirect PRO12 CEO, John Feehan. "We have worked closely with Jumbuck to define a roadmap for even more exciting features which will make the RaboDirect PRO12 app one of the premier user and player engagement experiences in all sports."

"The RaboDirect PRO12 has proven itself to be in the top tier of world rugby competition and on the leading edge of marketing and fan engagement, so our solution is a natural fit for the type of two-way communication they want between fans and the teams. In addition to building fan loyalty, the Jumbuck platform benefits the competition sponsors, notably RaboDirect, through increased brand exposure and deeper fan interaction," said Andy Travers, VP of Product and Business Development at Jumbuck. "We see this as an exciting next step for Jumbuck's evolution as we take our business and technology assets in moderation, and community chat, into the fields of sport social media management and monetisation."

The new RaboDirect PRO12 app includes in the Version 1 release:
* The Match Centre - for comprehensive pre-match and live match information
* The Match Report area - for complete post-match analysis and stats
* Team-specific Club Views for in-depth information, player profiles and statistics for each of the 12 teams
* Unique Twitter integration that features 're-hydrated' conversations between players and facilitates real-time comments from fans
* All the above features are accessed through the Jumbuck mobile UI for quick links to RaboDirect PRO12 content and social media

About Jumbuck HEROES platform:
The Jumbuck HEROES platform brings together fans and celebrities in an entertaining and safe environment. This environment is around their favourite sport, where the vicarious participation, seeming closeness to their heroes, and banter with other fans encourage them to consider and enjoy compelling and spontaneous offers from that sport's stakeholders. Jumbuck utilises the full cross-platform HEROES platform and support suite to offer sports teams, leagues, sponsors and digital rights holders an enhanced way to increase fan engagement, driving traffic, brand awareness, and enhanced revenue generation options for those entities.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 4.0 or later
* 3.1 MB

Pricing and Availability:
RaboDirect PRO12 Official 1.0 is Free and available worldwide exclusively through the App Store in the Sports category.

Headquartered in Melbourne, Australia and listed on the ASX, Jumbuck Entertainment, Ltd. (ASX:JMB) is a global provider of premium social media applications for mobile. A pioneer in establishing communities, and social networking products, Jumbuck, in partnership with their global carrier partners, wrote the ground rules for the earliest mobile community chat products, incorporating business quality guidelines for safe chat and content moderation. These assets, and the accumulated experience in building, hosting and managing safe, moderated social media networks for over 100 global mobile carriers over the last 10+ years, meant that Jumbuck found itself well positioned to tackle today's emerging challenges in managing social media. Jumbuck has now brought those assets and that expertise to develop and bring to market its HEROES platform and service solution. It maintains a strong relationship network of more than 100 mobile carriers throughout Europe, The Americas and Australasia. Copyright (C) 2012 Jumbuck Entertainment, Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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