Kids Media Veteran Scott Traylor Joins Yogiplay as Strategic Advisor

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[] Menlo Park, California YogiPlay the first personalized mobile learning recommendation engine designed specifically for children is please to announce the appointment of kids media industry expert Scott Traylor as company advisor. In his role as advisor, Mr. Traylor will provide strategic council related to product innovation, strategic partnerships and distribution.

"We couldn't be more thrilled then to have Scott join YogiPlay as a company advisor." Said Michal Sellin, YogiPlay's founder and Chief Technologist. "One of the reasons we asked Scott to join us, is that we share a common belief that mobile learning will be extremely beneficial for all children. This said, having the ability to obtain guidance from someone with Scott's knowledge and experience in the kids' interactive learning space will be invaluable to us. We look forward to working closely with Scott as YogiPlay grows to become the trusted mobile learning brand for families".

For background, Mr. Traylor defines the vision behind the Boston-based digital consulting firm known as 360KID. This youth-focused technology company specializes in product ideation, market testing, and product development as a service to companies interested in engaging kids through interactive media in the consumer marketplace as well as in the classroom.

In the early days of 360KID, Mr. Traylor was a computer science instructor for 12 years at Harvard University's Extension School, teaching graduate students how best to develop interactive learning products for children. He started the 360KID business over 21 years ago with his spouse, Diana Traylor, who is also a teacher. Together they decided to create the future of interactive learning at a time when the technology was first being considered as a means to deliver educational content.

"Trying to find the most appropriate app for a child's need in the moment can be a challenging process even for the most tech savvy parent or educator. What I like about YogiPlay is their determination to make the app finding process an easier, smoother, and more rewarding process for everyone." Said Scott Traylor, the founder and president of 360Kid, an award-winning digital development firm specializing in interactive learning products for kids. "No longer will you have to guess if an app has benefit to your child. YogiPlay's educational and child development experts will review the sea of children's apps and help make recommendations that are right for your child. Recommendations that are age appropriate and content specific. That is the vision behind YogiPlay. I want to see that vision brought to the world."

Finally, Mr. Traylor currently sits on the Board of Directors for The Association of Educational Publishers as well as a Board of Trustees member of a summer school/summer enrichment program called Exploration School ( for 3rd through 12th graders on the campuses of Yale University, Wellesley College, and St. Marks School in Southborough, MA. Mr. Traylor also advises a small number of venture-backed online learning startups and virtual worlds in the K12 space.

Located in Menlo Park, California, We are a group of parents who believe that mobile devices have the power to be both fun and educational for our kids. Our mission is to help families turn mobile phones and tablets into truly smart devices! Yogiplay was created to give parents insight into their kids' learning and development within a network of personalized, high quality, fun learning apps. YogiPlay is a venture-backed company with investment partners that include DN Capital and Richmond Park Partners. Copyright (C) 2012 YogiPlay. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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