April 13, 2009 in Navigation (E)
[prMac.com] Provo, Utah - Avantar, LLC, a sister company to Yellow Pages Directory, is a leader in local mobile search which created the Yellow Pages iPhone(R) app. Yellow Pages is a free application available for download in the App Store(R) that uses the mobile device's GPS functionality to first locate where the user is, and then provides relevant local business information, the ability to immediately make a call to that business, add the business contact information to the contact book, get driving directions, and more.
"We are at the forefront of a drastic change in consumer utilization of local information, now available to us in an instant, via wireless devices, wherever we are," said Adrian Ochoa, President of Avantar. He added, "Our users desire instant gratification, and they get it. If they are searching for a local pizza place, they will find those in their vicinity within a couple of seconds through their mobile devices. They don't have to hunt down a printed phone book or wait until they get home to log into their computer."
Mr. Ochoa continues, "We have created a medium where hundreds of thousands of consumers are proactively seeking advertisers, at nearly two million searches per month, which fits perfectly with the needs of the consumer and the advertiser. This strategy also places Avantar at forefront of the next generation in mobile interactive location-based advertising based on a click-per-call/lead-generation model for advertisers, where advertisers pay only for qualified calls to their business."
Avantar is a leader in local mobile search. Its most popular applications in the Apple App Store include Showtimes, OneTap Movies, Yellow Pages, AirYell, Munch, and Calculator AXL. Copyright 2009 Avantar LLC. All Rights Reserved. Apple, the Apple logo, iPod, iPhone, and App Store, are registered trademarks of Apple Computer in the U.S. and/or other countries.