Whitney Hess Helps You Stay On Point at An Event Apart Boston

in Seminars and Events (E)

[prMac.com] New York, New York - An Event Apart, the conference for people who make websites, will feature an all-star lineup of speakers including Whitney Hess, a leading user experience design consultant and strategic partner with Happy Cog. Hess will explore techniques to help attendees find out who their users are, understand what they really need, and ensure that they are providing the right product for that audience.

Through her work as a speaker, and in her blog Pleasure and Pain, Hess highlights the best and worst experiences she finds in the virtual world, as well as the real world. Together with her audience, she dissects what went wrong (or right!) with websites and products to figure out how to create more usable, useful, and desirable experiences.

"Remember that website where you got totally lost and frustrated and gave up before you got anything done? That was a bad user experience, and it's my mission in life to erase those from the planet," says Hess. "The first step is to demand that things get better. I'm just here to help."

Prior to going independent, Hess was on the design team at Liquidnet, an international financial software company that runs the leading electronic marketplace for wholesale stock trading. Previously, she was an interaction designer at two marketing agencies, Digitas and Tribal DDB, where her clients included American Express, The New York Times, Allstate, Claritin, Tropicana, and EarthLink. Most notably, she helped to conceive, design, and test an innovative card search tool for American Express and is named as a co-inventor on its U.S. patent. Hess's session, DIY UX: 5 Ways to Give Your Users an Upgrade (Without Calling In a Pro), takes place during An Event Apart Boston, June 22-23 at the Boston Marriott Copley Place.

Hess explains, "Often, the way the user experience process is described makes it sound like an enormous undertaking and expense, when in actuality there are a lot of little things teams can do to ensure they're making their users happy. By adopting a few new skills, it's possible for designers to better identify users and understand their behaviors and motivations so that they can create products and services that are delivered in an easy to use and pleasurable way."

Join Jeffrey Zeldman and special speakers like Whitney Hess at An Event Apart where you will gain a deeper understanding of web standards and best practices, and be inspired by fresh ideas and creative new directions. An Event Apart delivers two days with the greatest minds and hottest talents in web design today. Speakers cover creating the right content and features for your audience, designing pages that are a pleasure to read and use, and beating browsers and web gadgets into submission. Both An Event Apart and its presenters are gung-ho about web design and development. Each speaker has made genuine contributions to the industry and each is a star.

An Event Apart takes place in Boston, June 22-23, Chicago, October 12-13, and finishes the year in San Francisco, December 7-8, 2009. These two-day events all take place in one room, one track, for a shared and concentrated learning experience multi-track events cannot deliver. To register for the conference, visit their website.

About An Event Apart
From the makers of A List Apart, An Event Apart is an intensely educational two-day conference for passionate practitioners of standards-based web design. If you care about code as well as content, usability as well as design, An Event Apart is the conference you've been waiting for. Founded by web visionaries Eric Meyer and Jeffrey Zeldman, and dedicated to the proposition that the creators of great web experiences deserve a great learning experience, An Event Apart brings together twelve of the leading minds in web design for two days of non-stop inspiration and enlightenment.

An Event Apart Support
An Event Apart receives support from A List Apart, Happy Cog, GoodBarry and Media Temple.


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