October 16, 2013 in Lifestyle (E)
[prMac.com] Singapore, Singapore - A recent release from Blogworld New York revealed that 56% Americans have their profiles on social networking sites and 22% of them use the site several times a day. The number keeps on increasing from year to year and is seen as a sign of the enthusiasm towards the social sharing trend in the US. This is what the creators of Goinout have spotted as a big opportunity - the social networking trend combined with nightlife experiences. Introducing Goinout - The Social Nightlife Network app for the iPhone & Android - initially launched in Singapore and now coming to the US. Goinout aims to use New York and Las Vegas as it's launching pads into the US market, the two cities famous for their nightlife.
Goinout delivers all that New York and Las Vegas' nightlife enthusiasts need to socialize and explore the endless nightlife choices. It redefines the nightlife experience and brings about a "revolution of the way we're going out every night". With social media booming in the country and the rise of social media sharing, the creators of Goinout are confident that the application will soon steal people's attention.
Android Release & Cool New Features:
With the much-vaunted release of the Android version of the app, users can now interact with a greater number of like-minded clubbers and party-goers. The app now boasts a dedicated camera feature for users to upload pictures from their nights out, thus, making it easier for other users of the app to decide on the best parties to go to. In the coming months, users can also expect more rewards that can be redeemed via the app as Goinout partners up with clubs & bars all over their city.
With the current member base at approximately 50,000 strong from the iOS community alone, this figure is expected to grow exponentially in the coming months - especially with aggressive and innovative marketing strategies in the pipeline.
"We've been very fortunate that the Singapore Infocomm and Technology Federation has recently awarded us with a grant to bring our product and services to the next level - not only through tech improvements but with such valuable support from the SITF grant, we can explore more innovative and cost-effective modes of marketing and awareness-creation." says Vasu Gulati, Marketing Head of Goinout.
This is good news for both advertisers and venue operators alike as they seek to garner the attention of an increasingly affluent, yet, demanding consumer base. With Goinout's highly targeted member base (over 18, socially mobile and have money to spend while hitting up nightspots), the founders expect to receive very positive support and demand from marketers and venue operators alike.
Greater Interaction Between Clubs/Bars and Consumers:
In addition to a smoother, faster and more fluid user experience, Goinout users can expect to enjoy and capitalize on cool new features like photo-sharing and instant messaging. With the photo-sharing function, users can interact with their communities and tribes real-time by sharing interesting and cool photos of the going-ons in the clubs and bars they visit, thus, providing a visually impactful and accurate review of the venue they are patronising.
Over time, venue operators will be given access to an easy-to-use interface where they can post the latest updates on promotions and activities to ensure that they speak to the member base in as effective and as alluring manner possible.
Pricing and Availability:
Goinout 4.2.1 is free to download for both iOS and Android devices and is compatible with any device running iOS 6.0 or higher or Android 3.1 or higher.
The Goinout team has a combined experience of 30 years in the nightlife industry, app & digital space and sales and marketing. With diverse backgrounds and experiences, we aim to connect venues/brands and nightlife enthusiasts in a more holistic way in order to enhance everyone's social nightlife experience. All Material and Software (C) Copyright 2013 Goinout. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.