PressPad, a Digital Publishing Startup Dogfooding Its Own Technology

in Services (F)

[] Krakow, Poland - The Digital Publishing Guide is a free digital magazine, which is available quarterly as a mobile app. The magazine will feature optimization techniques for online app stores and share information about digital publishing and app marketing.

"We are a startup and we have created an easy-to-use digital publishing system. We see PressPad as going where Adobe is too corporate to go and other competitors too complicated." - Paul Nowak, PressPad CEO.

He pointed out that this young company had a unique business model. It was operating in a relatively new market where the technology was still being developed and standards were still being crystallized. For PressPad being able to become its own client was very important in delivering a better product and helping publishers to monetize more efficiently.

"We want the Digital Publishing Guide to be a model digital publication. It will help publishers all over the world to achieve even better business results by using the good practices presented," Nowak continued.

The magazine was published quietly on Friday, November 29, and ran under the radar for a few days. At that time PressPad - following its test-driven philosophy - had tested several app-marketing ideas, which will help publishers to understand digital distribution techniques. A detailed report will be published later for the company's newsletter subscribers and future Digital Publishing Guide readers.

PressPad is a mobile publishing tool for B2C/B2B publishers and custom publishing business. Thanks to PressPad's unique business model their clients have magazine apps published in the App Store and Google Play without investing any money. PressPad was founded in march 2011. Investor: "Innovation Nest", VC company founded by Piotr Wilam, co-founder of (biggest Polish news/entertainment portal). Copyright (C) 2013 PressPad. All Rights Reserved. Apple, the Apple logo, iPhone, iPad, iPad mini, iPod touch, and Mac are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.


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