KidzPocket iOS application manages pocket money and wish lists

in Education (F)

[] Johannesburg, South Africa - The iWish Group (Pty) Ltd announced today the official release of "Kidzpocket" for Apple's iOS iPhone platform only.

In a world culture dominated by consumerism and instant gratification, Kidzpocket is aimed at teaching kids to track and save pocket money for the really desirable items and not waste money on non-essential items.

Nick Herbert, CEO of iWish Group (Pty) Ltd based in Johannesburg, South Africa says; "Good saving habits take hold early and it is the duty of all parents to instil an understanding and thrill of growing money from an early age.

Kidzpocket is one simple mobile tool to help kids save and spend appropriately."

When asked where the idea was born, Nick grins and says "Both my kids (4 and 6 at the time) had tantrums in a toy store and I decided to leave embarressed.
It got me do I change the conversation so that we all have better quality shopping time? I started a spreadsheet for tracking pocket money and a wish list for the kids. This simple spreadsheet was converted to an application with the help of a local external mobile developer.

The conversation has moved from "I want it now" to "Can I afford it?" and "This item goes in at number 4 on my wish list." My kids are more aware of relative monetary value of items and of course their math skills have notched up nicely when it comes to earning pocket money for extra chores around the house!"

On the product and its future, Nick goes on to say; "The application is simple to set up a kids profile and pocket money frequency. The target market is for parents with children aged 4 to 10. The idea is to kick start up to a junior banking account once the individual has shown an ability to grow their own Kidzpocket balance. I see future partnerships with specific banking institutions once we have decent download numbers locally."

Besides simple pocket money tracking, Kidzpocket also:
* Tracks up to five kids profiles and wish lists
* Tracks and stores other "Money In" and "Money out" events
* Creates a top 3 wish list of items with in-app camera upload functionality
* Share your profile wish list or single item via email and post to Facebook

Nick says in summary that the application idea has actually saved him hundreds of South African Rand as the kids have turned out to both be good savers and the competition is now on to see who will reach a R1000 first.

An Android and Blackberry version will be developed for early 2014 release.

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Device Requirements:
* iPhone, iPod touch and iPad
* Requires iOS 5.0 or later
* This app is optimized for iPhone 5
* 2.8 MB

Pricing and Availability:
KidzPocket 1.1 is $2.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Education category.

iWish Group is a self funded start up in 2013 - we conceive, spec and build mobile applications. Copyright (C) 2014 iWish Group. All Rights Reserved. Apple, the Apple logo, iPhone, iPad, iPad mini, iPod touch, and Mac are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.


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