PressPad a Digital Publishing Platform Introduces App Store Optimization

April 14, 2014 in Services (E)

[] London, United Kingdom and Krakow, Poland - PressPad, a Digital Publishing Platform for mobile magazines Introduces App Store Optimization Feature for iOS Digital Publishers. PressPad is a mobile app and marketing platform for magazine publishers.

Most of new installs of iPad and iPhone apps come from general browsing and searching through App Store. To help make magazine apps resonate through Apple Newsstand on a global scale, publishers have to provide multilingual app descriptions. This has been recognized as one of the most effective App Store optimization tactics. PressPad helps publishers translate their English language descriptions to 7 languages, which will make their magazine apps easier to discover in Apple's App Store.

According to the Forrester Research study the most common method of app discovery is general browsing of the App Store. 63% of new apps are being discovered this way. However, one of the underestimated App Store Optimization tactics, which influences other channels of app discovery such as Google search, is to have mobile magazine app descriptions available in the many different languages that actual readers speak.

Paul Nowak, PressPad CEO, said: "Today, supplying the application itself is not enough for one to make it with the product in both the App Store's tangle and the global market overall. When it comes to increasing the number of app downloads in the App Store, publishers and developers have to consider App Store Optimization. Digital magazine publishers can make it big on iTunes with relatively little effort with PressPad".

App Store Optimisation (ASO):
Most of the iOS app downloads come from the App Store search results and browsing App Store. While the search algorithm has not been disclosed by Apple, it is well known that there are several factors that publishers can control in order to influence the discovery of the app. These factors are the key to passive promotion of the mobile magazine app inside the App Store's environment. The name of app, its description, keywords and screenshots are the elements of the App Store Page one has to take care of.

PressPad recognizes the huge potential of translation to leverage discovery of their publishers' apps, which is why they have prepared a bundled translation feature for their clients. In order to provide this service they have teamed up with professional translators, offering translations of magazine apps which includes the following languages: Spanish, Portuguese, French, Italian, Polish, German and Russian.

What's more, according to PressPad CEO, the company decided to reduce their fee to just the translator's pay "in order to offer the most affordable and comprehensive translation service to our publishers."

Marketing & Sales Mission:
The PressPad is credible for publishers because the company's mission has always been to help magazines earn money on mobile devices. PressPad started their app marketing mission with the introduction of smart notifications, earlier this year, designed to help publishers market their apps and build the distribution channels themselves. These notifications are available at the publisher's dashboard on a PressPad account and were designed to give ideas as to how they can maximize their app downloads and subscription sales.

"PressPad's team started optimizing our publishers' mobile magazine apps in Apple's App Store earlier this year to test best practices and measure business accuracy. With this knowledge we are coming back with the translation feature but it must be the publisher's decision to go with localization," Nowak continued.

Digital Publishers Go Mobile:
Publishers signing up for mobile apps with PressPad can speed time to market, don't have to deal with technology issues or app stores policies, and are able to dive into mobile publishing without any up-front investment. And with localized app descriptions, mobile magazine they can communicate with people across the world and allow them to enjoy their magazines.

"We at PressPad believe in mobiles and their selling potential. We also know that publishing is tough and publishers enter App Stores with little or no knowledge about mobile sales. This is why we made a commitment to educate our customers about all things mobile and to put our own revenue on the line. Over the past few months we developed a business model in which we don't make money unless our clients do," Nowak continued.

Introduction of this new feature is followed by a major platform update being released today. For more information, please contact Paul Nowak, CEO and co-founder. +48 603 855 969.

With headquarters based in Cracow, Poland, PressPad was established in 2012 and backed early by Poland's most active VC firm, Innovation Nest. We like to say that PressPad comes in when Adobe is too corporate and others are too complicated. Our goals are ease of use, self-service and education of publishers entering mobile markets with PressPad. All Material and Software (C) Copyright 2014 PressPad Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.


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