Magzter Partners With Western Outdoor Interactive for Inflight Reading

in News (AF)

[] New York, New York - Magzter Inc., the worlds fastest growing digital newsstand and store has announced a partnership with Western Outdoor Interactive, the leaders within the inflight entertainment sector to provide access to thousands of magazines from across the world. The relationship reinforces Magzters position as the premier reading content provider to IFEs and is the first-of-its-kind initiative in the industry.

The relationship brings over 1200 international & regional magazines to IFE through WOI's 'aeroMagazines.' The tie-up will not only cater to globally popular titles like Cosmopolitan, Fast Company, Home & Decor, Elle and Businessweek, but also regional titles from all over the world including the Asia pacific, Europe and the USA. AeroMagazines ensures that Magzter content retains high levels of quality at any zoom level and offers an enriching digital reading experience with page curl animations and two-page spreads. Magzter, which currently is available as an app (iOS, Google play, Windows 8, Kindle fire among others) and a web portal to buy and read digital magazines and books features over 3,500 North American and International Magazines from more than 1,000 of the world's leading publishers.

Commenting on the strategic alliance, Vijay Radhakrishnan, President and Co-founder Magzter opined, "We are quite excited and gung-ho about this new strategic alliance with WOI to distribute our digital magazines to passengers through the inflight entertainment channel on the aircraft. This is keeping in line with our vision to innovate and explore new avenues for Magzter to reach out to the global consumers and this step forward will now allow them to read digital magazines even when they are traveling on a flight. Most of the airlines are currently equipped with sophisticated and state-of-the-art software and screen equipped with HD quality display that will enable a reader to have an enjoyable reading experience."

"Magzter is keenly looking at enhancing the experience of digital reading to the global consumer and this development could mean that this just might act as a catalyst in accelerating the shift worldwide to digital reading," said Girish Ramdas, CEO and Co-founder Magzter. "The reader is likely to be pleasantly surprised with the choice of quality content from across the globe available to soak into while on the flight."

"At WOI, we're confident that the elegance of our aeroMagazines application supported by the rich and vast library of Magzter will be a winning combination in enhancing a passenger's inflight entertainment experience," said Rishad Banatwalla, General Manager of Marketing at WOI. "The opportunity to join hands with such a quality content provider was something that immediately excited us. It allowed the availability of such a vast library without creating issues of onboard weight and yet not compromising customer expectations. Here is a viable digital solution in the search for a substitute to physical media and we're very proud to present it to the industry."

About Western Outdoor Interactive (WOI):
Established in 1996, Western Outdoor Interactive offers expertise in the area of Software Development, GUI Design, Systems Integration, Games & Application Development and Process Outsourcing. WOI's addictive collection of 100 classic and casual games are tailor made for IFE. We have the most experienced team globally with domain understanding of all IFE platforms, knowledge of the system software and related applications. WOI has designed and developed IFE software for over 60 airlines worldwide and continues to set high standards in the global industry. For more information on Western Outdoor Interactive (WOI), visit the website.

Pricing and Availability:
The Magzter app is available on Apple iOS, Android (Google Play), Windows 8, the Web, Amazon App Store and Kindle Fire and is expanding to more platforms soon. Users can buy their magazines on any of the above devices/platforms and seamlessly port their purchases to any other devices, a feature unique to Magzter.

Magzter Inc. is the world's largest and fastest growing self-service, cross-platform digital magazine store and newsstand with over 18 million digital consumers, more than 3500 magazines, 1000s of books and comic titles from over 1000 publishers. Headquartered in New York, Magzter has its local offices in London, Paris, Barcelona, Munich, Amsterdam, Cape Town, Chennai and Singapore and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijayakumar Radhakrishnan in June 2011, Magzter enables magazine publishers around the world to create and deliver digital editions of their titles to global consumers. Powered by its proprietary OREY Click Publishing System(R), that allows publishers to upload their magazines with a single touch, Magzter also enables them to publish interactive/audio-visual content in the magazine as it supports HTML 5. Copyright (C) 2011-2014 Magzter Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. All other trademarks and trade names are the property of their respective owners.


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