HDFC inks deal with Magzter to offer digital magazines to its customers

in News (E)

[] New York, New York- In its bid to promote digital magazine reading in India along with fostering 'green' thinking, Magzter now extends its famed reading experience and great deals to customers of HDFC Bank; one of India's largest banks by the Housing Development Finance Corporation. Indian companies are constantly on the lookout for value adds that their consumers will find worthy and useful and a brand like Magzter makes a great fit for the same.

HDFC customers can now avail Magzter discounts from the portal Smartbuy; a platform for HDFC customers to avail products and services at great prices. Presently Magzter has listed a 3 month subscription of India Today magazine for FREE and customers can avail the offer here at the Smartbuy portal on HDFC and also avail a 30% discount offer too.

This is just the beginning, as the world's largest and fastest growing global digital, newsstand and book store, Magzter will add on more magazine deals and special coupons in the coming months for a host of customers' favorites and HDFC will promote this offer to their entire customer base.

Staying in tune with Magzter's Go Green objective, by urging consumers to opt for the purchase of digital magazines rather than print; HDFC too supports the 'green' movement with paperless banking, Multi-channel delivery (Internet, Mobile, Phone, ATM), energy efficiency and the creation and maintenance of a green infrastructure.

"To reach the Indian consumer we must connect with services that have a long-standing relationship with them. HDFC Bank has a steadily growing customer base and this says a lot about the brand. We are happy to be associated with them and look forward to serving more of their satisfied customers," said Girish Ramdas, CEO and Co-Founder, Magzter Inc. "With everybody turning digital so rapidly around it is now our job to reach them and connect to them on a platform that they trust and have become familiar with. This alliance with HDFC is that and more. We are connecting great content to consumers through technology that they frequently use. The idea is to keep it simple and worthy every time, ensuring that they keep coming back," said Vijay Radhakrishnan, President and Co-Founder, Magzter Inc.

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of RBI's liberalisation of the Indian Banking Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 6.0 or later
* 16.8 MB

Pricing and Availability:
Magzter - Magazine & Book Store 3.14 is free and available worldwide exclusively through the App Store in the News category. The app is also available on Google Play and Windows.

Magzter Inc. is the world's largest and fastest growing self-service, cross-platform digital magazine store and newsstand with over 20 million digital consumers, over 4000 magazines and 1000s of books and comic titles from over 1500 publishers. Headquartered in New York, Magzter has its local presence in London, Paris, Barcelona, Munich, Amsterdam, Cape Town, Chennai and Singapore and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijayakumar Radhakrishnan in June 2011, Magzter enables magazine publishers around the world to create and deliver digital editions of their titles to global consumers. Powered by its proprietary OREY Click Publishing System(R), that allows publishers to upload their magazines with a single touch, Magzter also enables them to publish interactive/audio-visual content in the magazine as it supports HTML 5. The FREE Magzter app is available on Apple iOS, Android (Google Play), Windows 8, the web, Amazon App Store and Kindle Fire and is expanding to more platforms soon. Users can buy their magazines on any of the above devices/platforms and seamlessly port their purchases to any other devices, a feature unique to Magzter. More information visit the website. All Material and Software (C) Copyright 2014 Magzter Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.


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