August 20, 2009 in Publishing (F)
[prMac.com] Winter Garden, Florida - Little Fish Big Ocean Inc. has just released its comprehensive publishing software for small to medium sized publishers. This software was built from the ground up specifically for the industry and encompasses all aspects of a publisher's day-to-day operation. With the program comes revolutionary methods for monitoring sales, marketing, circulation and editorial. This allows management to oversee operations without interrupting workflow.
By being in the center of your business, MaxPro, or "Max" as he is commonly referred, takes over tedious tasks for each department. Decisions are now based on management preferences using customizable settings. Repetition and errors become a thing of the past as Max centralizes data and becomes a personal assistant for every sales, editorial, production and management staff member.
One of the many high points of the system is its progressive sales management. Based on advanced calculations for "rightful" salesperson, Max eliminates territories and allows each salesperson to pursue any prospect which is available. Prospects no longer get lost if the salesperson assigned to them isn't able to close the deal. Results have shown higher closing ratios and improved advertiser retention.
Some of the other key features in Max are issue overviews, sales contests, easy billing, automated production lists, delivery management and advertiser credit scoring. Max scales easily to suit any small to medium sized company that is looking to expand into new markets or streamline its operation.
Little Fish Big Ocean Inc. was founded by Chris Sedlak, of Winter Garden, FL, to develop business management software. Having worked in the publishing industry for nearly 10 years, Chris has been refining this software for publishing for the past 6 years. Business organization and streamlining has always been Chris' goal, but providing real-time data for immediate decision-making is where MaxPro gives his publishers the power they need to respond immediately to their business needs and advance their company.