October 11, 2014 in Publishing (F)
[prMac.com] Jenkintown, Pennsylvania - Managing Editor Inc. (MEI) announced the release of MEI Portico's(TM) CRM Module for Salesforce, a turnkey solution for connecting Adobe Digital Publishing Suite (DPS) tablet apps to the popular CRM platform. Portico's CRM module makes it easy to capture data from sales presentations in DPS, making it possible to understand which content drives more sales.
"The CRM Module for Salesforce combines with Portico's existing sales enablement tools to make Portico an essential solution for sales organizations that use Adobe DPS," said Craig Roth, MEI's senior vice president of sales. "It makes life easier for reps by letting them automatically add details to Salesforce about sales presentations without leaving the app environment. It also helps sales managers know if their reps are using the materials they've been provided and tie that content to revenue."
This new Portico feature makes it easy to:
* Capture real time data when using Adobe DPS apps in demos
* Log app interaction data in Salesforce
* Record multiple demos online or offline
* Add notes and opportunities to Salesforce on the fly
* Gain insight into which content drives sales
* Document compliance for industries subject to regulations that specific materials have been viewed by certain personnel
"What's really exciting about Portico's CRM Module for Salesforce is the integration can be done in minutes without needing to spend thousands of dollars on Salesforce developers," added Roth.
MEI Portico(TM) provides sales organizations powerful tools through integration with the Adobe(R) Digital Publishing Suite(TM) (DPS) enterprise edition. The solution makes it possible to deliver rep-specific collateral while ensuring version control. The CRM Module for Salesforce captures data from sales presentations in real time, allowing for powerful insights into which content drives sales. For content creators, Portico is a turnkey solution for delivering targeted, branded app experiences with DPS.
About Adobe Digital Publishing Suite:
The Adobe Digital Publishing Suite enables the creation of immersive reading experiences that combine the visual impact of print, the flexibility of the tablet format, the immediacy of touch interaction and the engagement of interactive elements such as video, audio and animated infographics. In conjunction with InDesign(R), Adobe DPS provides an end-to-end publishing solution for creation, distribution, commercialization and analysis of high-value content, including traditional magazines and newspapers as well as corporate publications.
Managing Editor Inc., an Adobe premier development partner, specializes in quality, proven publishing solutions. MEI provides tools that manage content for any output medium - print, online, tablets such as the iPad, mobile devices such as the iPhone and other digital formats. Visit MEI at the website for more information. All Material and Software (C) Copyright 2014 Managing Editor Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.