Video Helps Market iPhone Apps

August 27, 2009 in iAnnouncements (E)

[] Fairfield, Iowa - RSVP Video announced today the expansion of their iPhone app marketing services to meet increased demand. The company, founded in 1988, specializes in videos that demonstrate iPhone applications.

"When creating an iPhone video we use the same elements employed in commercials: music, narration, text, color, design, animation, and actors to get the message across," stated Marc Linden of RSVP Video. "App developers are creative and computer literate, but when they make their own promotional videos the results are almost always amateurish and counter productive," he added.

The iPhone videos are 1-3 minutes in length and can be streamed from a web site or distributed on DVD. With so many iPhone apps competing for attention, marketers have turned to video as a supplement to the typical text and graphics of a web site. Apple's sophisticated television advertising has accustomed the consumer to top quality ads for Macs, iPods, and iPhones. Until recently, video played little part in advertising most software applications.

Traditionally, little competition amongst apps, and the high cost of video production has limited the use of video in advertising. But a marketplace crowded with more than 10,000 apps, plus falling production costs has made iPhone videos a practical reality. A clear, visually compelling demonstration of an iPhone app is the most convenient way for the consumer to judge the merits of a product. And as a group, iPhone owners are seen as particularly keen on convenience and usability.

The only time a video camera is used in an RSVP production is when an actor appears. Otherwise, the entire video is created on a Mac, using computer generated images and sound. Graphics are pristine, as applications run on a virtual iPhone inside the Mac. Ultra close-ups of the iPhone are possible, as well as scanning across the screen and zooming. There's even a computer generated finger, which presses the buttons during the demonstration.

RSVP Video is a full service video production company that began specializing in iPhone videos last year. Previously, they had focused on 30 second spots for local and regional TV. They have been recognized with a host of awards, and have established a core of repeat customers over their 20 years in business. Based in rural Iowa, the firm asserts that it can offer favorable pricing because of its location. A sample video can be seen at online at their website.


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