Pomfort LiveGrade Air - The free iOS App for professional look creation

in Photo and Video (E)

[prMac.com] Munich, Germany - Pomfort, a provider of professional software for data and color management on the film set, today is proud to announce LiveGrade Air 1.0, a free iOS App that enables DOPs and DITs to prepare looks for professional film production workflows. LiveGrade Air gives filmmakers the freedom to create and visualize their color-ideas on-the-go by just using their iPad or iPhone. For exchanging the created looks with the film team, the app provides support for the essential look formats.

Beyond the free App functionalities, there are options to enhance LiveGrade Air with affordable add-on features for further reaching workflows and integrations of 3rd party hardware. With LiveGrade Air, Pomfort offers another innovative software that facilitates the daily work of film production professionals.

"During the last years the desktop application LiveGrade Pro has been established as an approved and popular tool for creating colors and looks on set. Directors, DOPs and DITs benefit from a more precise control over their images. Our intention to develop the new LiveGrade Air for iOS was to further simplify the look creation process, so that especially the DOP can express his color ideas in preparation for his team members." explains Patrick Renner, Head of Product Design at Pomfort. "Our new app fulfills this requirement by allowing DOPs to work on the look of images - independently from any cameras and in an easy-to-understand way."

The free version of LiveGrade Air enables a very simple and intuitive way of working with images and colors. Images can be imported as an JPG, TIFF or ASC-CDL file. Stills shot in log mode can easily be displayed in Rec.709.

LiveGrade Air comes with innovative multi-touch grading controls that allow to interactively adjust colors by swiping on the display. All color correction settings can be stored, organized, and recalled as desired in the still library. Created looks can be exchanged by simply exporting them as common JPGs for visual reference or as ASC-CDL files for usage in further production steps.

All essential features for color correction and for exchanging created looks with the production team are included in the free version of LiveGrade Air. To extend the app with advanced features there are different feature sets as in-app purchases available:

The "Workflow Bundle" specifically supports the import and the export of 3D Look up tables and offers tools for calibrating the device displays.
The "Cube Import" in-app purchase allows to receive and color correct a camera's live image via Wifi. In the near future LiveGrade Air will offer further extensions to directly control selected 3rd party hardware as professional film cameras and production monitors.

Key Features LiveGrade Air include:

Look Correction:
* Color correction of still images
* Processing pipeline is based on ASC-CDL and 3D-LUTs
* Innovative multi-touch grading controls
* 3D-LUT presets ("log-to-video") for common digital film cameras

Still library:
* Organize stills and looks in projects and groups
* Stills can be selected as a reference for comparison with current grade * Metadata can be stored (e.g. slate information)

Import and export of looks:
* Import and export of images (JPG, PNG, TIFF for import, JPG for export) * Import and export of ASC-CDL files
* Multi-export for exporting multiple looks at once

Available options for In-App Purchases:

Workflow Bundle:
* Import and export of 3D-LUTs (.cube)
* Display calibration for exact image display
* False color mode for high-precision image evaluation

Teradek Cube live image:
* Receive and color-correct a camera's live image via Wifi

Device Requirements:
* iPhone, iPad, and iPod touch
* Optimized for iPhone 5, iPhone 6, and iPhone 6 Plus
* Requires iOS 8.0 or later
* 34.1 MB

Pricing and Availability:
LiveGrade Air 1.0 is a Free download with major color correction and export features. It is available worldwide exclusively through the App Store in the Photo & Video category. Add-on features include the "Workflow Bundle" for $17.99 (USD), and the "Teradek Cube Integration" for $49.99 (with more 3rd party hardware integration coming soon). A screencast and product screenshots of LiveGrade Air, as well as all other products, are available at Pomfort online.

For more than 7 years, Pomfort develops and customizes software for digital film production workflows, that is handcrafted with a high level of attention to details but without losing the focus on key features. From film set through post production Pomfort products simplify and improve media and metadata handling, accelerate workflows, shorten project cycles and ultimately help customers to save time and money. Customers in more than 70 countries work with Pomfort's innovative products. From film set to postproduction Pomfort enables cinematographers, camera assistants, DITs and other technicians to maintain control over the organization of movie data and the creation of camera looks. Pomfort is internationally renowned for its products Silverstack, LiveGrade and ClipHouse. Copyright (C) 2015 Pomfort. All Rights Reserved. Apple, the Apple logo, Mac OS X, iPhone, iPad, iPod and Macintosh are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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