An Insightful Webinar on How to Increase Mobile App User Acquisition

September 6, 2016 in iAnnouncements (E)

[] Chennai, Tamil Nadu, India - Dot Com Infoway (DCI), a leading mobile app marketing company in the world, is organizing a webinar, "Effective Tactics to Grow Loyal Users For Your App (Organic and Paid User Acquisition)" on 21st September 2016.

With the number of mobile users expected to cross the 5 billion mark by the year 2019, it is not a coincidence that apps are the only way forward. Mobile apps have taken the world over by storm with consumers depending on apps for everything from grocery shopping to buying an apartment to even hiring a mechanic or a hair stylist.

In the highly competitive scenario of today, creating an app is just not enough. The app stores are getting flooded with more and more apps every single day, obscuring your winning app from users in the hundreds that are launched every single day. Indeed, then, it is essential to plan and strategize to ensure an app is not only seen by the target audience, but is also capable of retaining its users.

The solution lies in learning and employing effective user acquisition tactics to expand user base, increase user retention and even re-target users without annoying them.

DCI, a global award-winning design and mobile app marketing firm has years of experience in Internet and Mobile app marketing and invaluable insights into consumer behaviour. The team at DCI has been optimally leveraging this expertise to strategically position, market and promote winning apps for app developers across the globe. Over the years, the company has contributed several insightful infographics, white papers, e-books and webinars addressing the unique issues faced by app developers and app owners. This insightful webinar will focus on techniques and tactics that will help app developers build and retain a loyal client base for their app.

Contrary to popular opinion, creating a useful app is no longer a measure of success. As the users become increasingly demanding, they are also turning harder to please. With the engagement time of a user measuring at few meagre seconds, app developers need to leverage the right analytics and tools to create a winning user acquisition strategy to back their app.

The webinar will drive home these points and focus on the following:
* Improve the Visibility of Your Mobile App Through ASO / PR
* Performance Advertising (Incent & Non Incent) for Driving Installs
* Build Userbase with Social Media Advertising
* Referral Marketing to grow the Virality of your App
* Driving a Quick Spike of Downloads Through Search Advertising
* Advertise Outside the Web Using Traditional Channels
* Calculate LTV to Strategize the Long Term Success of Your App
* App Re-targeting - Non-Intrusive Way of Alerting UsersTop of Form

Presented by Raja Manoharan, Head of Mobile Marketing at Dot Com Infoway, the webinar will help app developers and app owners develop a thoughtful customer acquisition strategy by throwing light on most effective means of user acquisition - both organic and paid. Raja has over 9 years of experience in Internet and Mobile marketing having successfully strategized marketing plans for hundreds of apps globally. Participants will benefit from Raja's extensive experience and insights, as he shares the most effective techniques including referral marketing, marketing outside the web, app re-targeting, social media advertising, using LTV and much more to expand, build and retain a loyal user base for your app.

According to Mr. Venkatesh, CEO of Dot Com Infoway, "The webinar will cover the most effective user acquisition techniques that all app developers and owners must be aware of and integrate in their user acquisition strategy to drive installs and increase the user base for their apps."

Dot Com Infoway, a CMMI Level 3 multinational IT outsourcing company, is a pioneer in delivering software development, digital and mobile application marketing solutions and technologies to business. With offices in India, the United States and Germany, DCI is a leader in delivering advanced IT services to its clients. DCI provides enterprise solutions that include software solutions, web solutions, mobile application solutions, Internet marketing and a whole gamut of IT solutions and products to clients. Leveraging the innate offshore value advantage of our development centers in India, we provide customized, scalable and cost effective solutions to businesses. With well-structured development methodologies, Global Delivery Model and rigid QA systems, we deliver business-critical solutions on-time, within budgets and within desired levels of performance. All Material and Software (C) Copyright 2016 Dot Com Infoway. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.


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