Magzter's new pricing strategy a great boon to Indian magazine readers

December 12, 2016 in News (E)

[] New York, New York - Magzter, the world's largest digital magazine newsstand, introduces an all-new exciting pricing strategy for its Indian catalogue of magazines following Apple's announcement of lower price tiers. Under this new pricing structure, users can purchase their favorite regional magazines starting from INR 10 and enjoy reading them on the web, or on Magzter's iOS and Android apps. Previously, all the magazines which cost less than INR 70 were also billed at $0.99, but now an INR 20 magazine will be billed at INR 20 and an INR 10 magazine will be billed at INR 10 rather than at INR 70, which was based on Apple's old price tier.

Earlier, publishers were not able to price the single issues of their digital magazines in accordance with the respective cover prices because Apple had minimum price restrictions, which was usually more than the cover price. However, with the latest lower price tiers in place, publishers can overcome this problem and set a single issue's price as per its original cover price. This new pricing structure on Magzter is expected to greatly boost the consumption of digital magazines in India.

Thousands of best-selling magazines are available under this new pricing structure including India Today Hindi, Outlook Hindi, Femina Hindi, Femina Tamil, Ananda Vikatan, RobinAge, Grihalakshmi, Vannathirai, Kungumam, Aval Vikatan, Sakthi Vikatan, Andhra Bhoomi Monthly, Junior Vikatan, Nakkheeran, Mathrubhumi Arogyamasika, Weekly Sadhana, Anokhi, Namma Adayalam, Puthiya Thalaimurai, Puthiya Thalaimurai Kalvi and CW Interiors.

Interestingly, Magzter's 'All you can read' subscription model, Magzter GOLD, gives readers unlimited access to all the aforementioned magazines along with 4,000 other best-selling international titles and curated premium articles for a low monthly price of INR 399.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 7.0 or later
* 31.6 MB

Pricing and Availability:
Magzter - Digital Magazine Newsstand 6.9 is free and available worldwide through the App Store in the News category. The Magzter app is also available on the web, Google Play, Amazon App Store, Kindle Fire and is expanding to more platforms soon. Magzter's easy purchase and renewal systems ensure subscriptions are paid on time, eliminating the need for paper checks and postal mail issues. Users can buy their magazines on any of the above devices/platforms and seamlessly port their purchases to any other devices, a feature unique to Magzter.

Magzter is the world's largest and fastest growing global digital magazine newsstand with over 30 million digital consumers, more than 8,500 magazines from over 3,500 publishers. Headquartered in New York, Magzter has its local offices in London, Barcelona, Amsterdam, Mexico City, Cape Town, Chennai, Singapore and Tokyo and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine publishers around the world to create and deliver digital editions of their titles to global consumers. Powered by its proprietary OREY Click Publishing System(R), Magzter also enables their customers to publish interactive/audio-visual content in the magazine as it supports HTML5. Magzter launched Magzter GOLD subscription service to give digital readers unlimited access to thousands of magazines for a low monthly price. All Material and Software (C) Copyright 2016 Magzter Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.


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