Unprecedented competitive upgrade offer for Strata Design 3D CX

November 9, 2009 in Multimedia (E)

[prMac.com] London, United Kingdom - XChange UK, the source for extended technology worldwide, are pleased to announce a new unprecedented promotion which offers users of any other 3D software product the opportunity to own the powerful, new Strata Design 3D CX for only 99.00 - a savings of 335.00 off the regular retail price of 434.00. The offer gives users the chance to move to 3D design with an affordable and intuitive solution.

"I have been familiar with Strata products for many years and have always found their products both user-friendly and of the utmost quality. The company is one of the best we represent in customer service and users love them. Their close ties to Adobe just serve to make their solutions more valuable as design tools - once users try them, they never go back. We are really excited to be able to offer users this opportunity to experience 3D with familiar toolsets and professional quality. Strata Design 3D CX is great for those users already working in 3D who want to boost their design options but also perfect for beginners who want to try their hand at implementing 3D into their designs. Users won't believe how "natural" it feels working in Strata Design 3D CX and will be in awe of the quality rendering," offers Tami Stodghill, Press Relations Manager for XChange UK. "We know users won't want to miss this limited time offer for Strata Design 3D CX as there is no other product on the market that comes close at this price."

With an interface that Adobe users will recognise, Design 3D connects to a user's creative toolset with links to Photoshop(R), Illustrator(R) and Flash(R). Powerful spline and subdivision surface modelling gives users the power to create virtually any form. Sophisticated texturing lets them apply materials and labels. Lighting and scene tools let users set up the perfect shot. And speaking of the perfect shot, the legendary Strata rendering engine is better than ever.

Strata Design 3D follows the Adobe UI standards - from the look and layout of the interface, to the way the tools work and even details like hotkey assignment. Interoperability is also a key part of Design 3D with the ability to read in Adobe files including psd, eps, .ai and PDF formats. Design 3D CX comes with six plug-ins for Photoshop to connect users directly to their favourite image application.

These include Match for photograph perspective matching, Model Edit for editing 3D model layers, Model New for creating new models for 3D layers, Render for generating photorealistic mult-layered renderings, TexturePaint for round-trip surface painting on 3D objects, and TextureMaker for creating mult-layered texture files for sophisticated surface creation. Strata Design 3D CX makes it easy for 2D designers to get started in 3D. Users can import 2D elements from applications like Adobe Illustrator or they can draw 2D objects directly in Strata Design 3D CX.

Strata Design 3D CX takes the stress out of importing third party 3D models with a host of filters and options for letting users get right to work. In Photoshop and Illustrator there are two main ways to create designs - pixels and paths/splines. Strata Design 3D CX provides an analogous approach - polygons and splines. And just as their favourite 2D design applications give users a host of tools to create, manipulate and transform these designs, so does Design 3D. In the world of 3D, surface form and texture are two distinct design elements. Once users have their 3D model in place, Strata Design 3D CX gives them powerful tools to apply surface texture to get the look they're after. Whether it's real-world surface effects or polished brand-specific design, users can count on Design 3D to give them what they and their clients expect.

Scene composition is critical to getting an image the way users want. Strata Design 3D CX makes it easier to control the environment than any photography studio. Users can position their objects, place lights, reflection panels, cameras, backgrounds, reflection elements and more. Strata is legendary for its rendering technology. In this latest version of Strata Design 3D CX the rendering engine has been taken to a whole new level. It is faster, easier to control and offers more effects like photon-based lighting, along with established features like depth-of-field blur, motion blur and particle effects, all at up to four times faster than before.

Unlike 2D applications, Strata Design 3D CX gives users the opportunity to examine artwork from any angle. With the power of 3D perspective comes new challenges for control. Strata 3D rises to the occasion with split-able views, multiple views, depth cueing and even special views for cameras and light sources. Since sometimes great design is about the "negative space" (the area that surrounds a 3D model), Strata Design 3D CX gives users many options and an easy to use interface to control their "environment". Strata Design 3D CX also takes a simple approach to animation: Everything can be animated. And it takes a simple approach to controlling animation: keyframes, a timeline, and scripting. Even if users have never booted it up, they already know how to use it.

New to Strata Design 3D CX is Lua based scripting. Lua is a widely used language that has found a home among many of the 3D elite. Companies like Blizzard(R) (World of Warcraft), Criterion Studios(R) (RenderWare used for Spongebob Squarepants(R), NBA Ballers(R), ESPN Major League Baseball(R) and more), LucasArts(R) (Empire at War), BioWare(R) (Neverwinter Nights), UbiSoft(R) (Far Cry), Double Fine Productions(R) (Psychonauts), Nival Interactive(R) (Blitzkrieg) and many, many more use Lua as a major part of their game development and scripting.

Even new favourites, such as Adobe's upcoming Lightroom product, are being created using Lua. Strata's integration of Lua runs deep and wide. With Lua users can script object surfaces for creating custom transformations such as bending and twisting, have control over shaders and textures, access to the rendering pipeline; lens scripting for the creation of custom lenses, effects and warps; Filter FX which allows users to write custom Lua scripts to apply filters based on an object's surface normal, direction, lighting, volume, and by pixel colour, depth, transparency, layer within the psd file and much, much more.

System Requirements:
* Macintosh: PowerPC (G4, G5) or Intel Processor, Mac OS X 10.4.11 or later, 512 MB RAM (1 GB or more recommended), 1.2 GB of available hard-disk space for install
* Windows: Windows XP with Service Pack 2 (SP3 Recommended) or Windows Vista, Pentium 4, Athlon or better, 512 MB RAM (1 GB or more recommended), 1.2 GB of available hard-disk space for install

The Strata competitive upgrade is available now through XChange UK. Users simply provide the serial number or proof-of-purchase for their existing 3D product to receive the special pricing. To order, or for more information, users can visit the website, or call on 44(0)845 259 0255 during UK business hours.

XChange are a leading supplier of desktop graphic and publishing applications, QuarkXTension(R) technology; Adobe InDesign(R), Acrobat(R) and Photoshop(R) Plug-ins(R) and other design and publishing utilities. XChange offer extended technology products from across the world specific to the graphic design, print and publishing industries and make them available to an extensive user base via their printed catalogue or online at their web site. The company are headquartered in Central London and also offer specialist training on many of the solutions they sell.


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