Releases by Max Borges Agency:
Withings and BodyMedia Partner to Promote Weight Loss
May 02, 2012 - Withings today announced a strategic partnership with body monitor pioneer BodyMedia, Inc. to aid consumers in weight loss efforts. Under the partnership, weight data can be automatically imported into the BodyMedia FIT Armband System simply by stepping on the Withings WiFi Body Scale, eliminating the need to enter the information into the BodyMedia FIT Activity Manager manually. The Withings WiFi Scale measures a user's body weight, lean and fat mass, and calculates body mass index and more.