Innovative App Accurately Predicts Delivery Date

in Health and Fitness (E)

[] Pasadena, California - Pregnant women want to know exactly when to expect the birth of their babies, since babies rarely deliver on their actual due date. Now growing numbers of women around the world are using their iPhones to tell them when to expect the birth of their babies. The ground-breaking app, Baby Birthday, is 58% accurate at predicting the exact date of delivery. Obstetrician and developer of this innovative product, Dr. Toni Morrissey notes, "This is amazingly 11 times more accurate than the due date itself! The date calculated by Baby Birthday outperforms the due date at predicting delivery 83% of the time."

Dr. Morrissey points out that babies rarely are born on their actual due date. Many factors determine when a mother will deliver, including when she goes into labor, when her water breaks, or when she might need to be delivered for some other reason to reduce the risk of complications.

Baby Birthday for the iPhone predicts the baby's real delivery date based on the individual mother's medical history, examination, progress through pregnancy, and many other factors, which even include certain changes in barometric pressure.

Baby Birthday also calculates the chances a mother will deliver in a certain time frame. This is useful for planning when to stop working, for example, or when to have family come into town to assist with the new baby. It is especially useful for those in the third trimester, when the predictions get more accurate every day as new data is accumulated.

Dr. Morrissey remarks, "I have been amazed at how often the estimate is exactly correct! When I set out to develop this app, I wanted to help pregnant couples and their health care providers get a better idea of when to expect the baby's arrival, since the due date itself is only accurate 5% of the time. I am so pleased that patients are finding it so useful and fun to use. Baby Birthday's calculations are 11 times better than what we obstetricians have had available in the past. This probably explains why women around the world are now relying on this app for guidance as they approach their delivery dates. I find it so helpful in counseling my own obstetrical patients in the office and expect that it will become an important tool for midwives and obstetricians in their practice."

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 3.1.3 or later (iOS 4.0 Tested)
* 2.3 MB

Pricing and Availability:
Baby Birthday 1.1 is only $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Healthcare & Fitness category.

Toni Morrissey, MD is an obstetrician/gynecologist in private practice in Pasadena, California. Copyright (C) 2011 Toni Morrissey, MD. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


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