India Today Group big impact on Apple Newsstand
November 14, 2011 in News
[prMac.com] New York - India Today Group is working with New York based global digital newsstand Magzter to launch multiple apps on Apple's iOS5 Newsstand. Each India Today Group magazine available on Magzter now has a fully functional app on the Apple Newsstand powered by Magzter. These titles include:
* India Today
* Men's Health
* Business Today
* Money Today
* Gadgets & Gizmos
* India Today Travel Plus
* India Today (Tamil)
* India Today (Hindi)
* India Today (Telugu)
* India Today (Malayalam)
Through rapid launch with Magzter, India Today Group has 3% of all the titles available on the Apple Newsstand as of Nov 8, 2011. Magzter's Newsstand apps are fully compliant with Apple guidelines and allow users to browse, preview, purchase single issues, purchase archived issues or buy an annual subscription. Magzter's self-service tools allow each magazine team to "go live" to a global audience in a matter of minutes and are available digitally even before the print versions hit the stands.
This has prompted Apple to prominently feature India Today on the Newsstand and rank India Today as the #1 (free) app in their "news" AND their "newsstand" sections.
The immediate impact of this has been a 600% increase in digital sales across titles for India Today Group. Majority of these have come from a global audience that, till now, did not have access to India Today Group titles.
These apps work on iPads AND iPhones which are iOS5 updated.
India Today Group has pioneered the use of multi-media and interactive clips and this is one of the big draws for users to their content powered by Magzter.
Access to regional titles in Hindi, Tamil, Telugu and Malayalam has brought consumers swarming for their favourite vernacular publications - a diaspora effect that is just the tip of the iceberg in the digital paradigm created by Magzter and Apple's Newsstand.
Magzter's Newsstand apps work seamlessly as a channel for Magzter users to access their content through Apple while providing the superlative features of the Magzter platform from behind the scenes.
India Today Group has always been a pioneer and when it comes to providing our readers with a seamless, superlative digital experience, we have been very happy with the results achieved on Magzter. Our editorial teams can take full advantage of the multimedia opportunities to wow readers and attract advertisers using Magzter's simple self-service tools. We have gone from zero to 10 apps representing 10 digital magazines on the apple newsstand at phenomenal speed. I would call them Maxster Magzter! The team has been great to work with and we look forward to reaching greater heights with them said Kalli Purie, COO, India Today Group Digital"
"Working with the India Today Group has been an absolute pleasure and we continue to provide them multiple digital sales channels not only on Apple Newsstand but also across other devices on the Magzter platform" said Girish Ramdas, Co-founder and CEO of Magzter Inc. "These are early days in the mobile and digital space and the growth we have been has been phenomenal in a short span of time which is making Magzter the global leader in the digital publishing space for magazines" he added.
"We have built a robust and easy to use platform on the cloud which enables publishers from all over the World to sign up for FREE and start selling their magazines across devices on the Magzter platform. We continue to invest heavily in technology research and new avenues for publishers to sell their magazines to global audiences digitally" said Vijayakumar Radhakrishnan, Co-founder and CTO of Magzter.
"The immediate dominance of the Apple Newsstand by India Today Group's apps powered by Magzter further reflects the importance placed on the strategic growth of the digital media market by the India Today Group's management team. With 10 million new users being added in the iPad market alone, establishing a presence in the digital/tablet/smart phone market is, or should be, the #1 priority for the management of all publishers." said Srikanth Rajagopalan, Head of Sales (India) at Magzter. "Magzter helps publishers make that jump quickly and painlessly" he added.
* iPhone, iPod touch, and iPad
* Requires iOS 5 or later
* 1.5 MB
Pricing and Availability:
India Today 1.1 is free and available worldwide exclusively through the App Store in the News category.
Magzter Inc., is a New York based global digital and mobile magazine store and newsstand which allows publishers to easily publish to Apple and Android Devices in addition to allowing readers to check out the magazines online for those who don't have these devices. Magzter allows publishers to reach a global audience instantly while allowing readers to easily buy new magazines, subscribe to them and view multimedia links and video content among other cool content. Magzter Inc. has sales offices in USA and India and is now fast expanding globally with magazines signing up with Magzter from USA, UK, Holland, China, Hong Kong, Thailand, India, Vietnam, Brazil, etc. Copyright (C) 2011 Magzter Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.
Head – Marketing and Sales - India, SE Asia
Co-founder and CTO - Magzter Inc.