Harper's Bazaar India - digital launch on Magzter!

in News (E)

[prMac.com] New York - Harper's Bazaar, a magazine dedicated to "The Pursuit of Fabulous" from the Hearst Magazines collection of titles has launched its digital India edition on Magzter, the global digital newsstand from New York. India licensee the India Today Group (ITG) is building on its successful digital launch of its other titles like India Today, Business Today and Men's Health on the Magzter platform.

Harper's Bazaar India is now available to readers on iPads, iPhones and Android powered devices. Readers will no longer have to worry about going to a bookstore or magazine stand to pick up their latest issues. They can now preview Harper's Bazaar issues, purchase single issues (either current or from the past few months) or purchase an annual subscription from the comfort of their living rooms through the Magzter store. Subscribers will get electronic issues pushed to their devices and renewals are conveniently done through Magzter without the need for paper checks and postal mail issues.

Harper's Bazaar India is launching with an interactive PDF format to meet the basic requirements of its readers today. However, subsequent issues hold the promise of added multimedia and interactive content enabled for its tech savvy audience through Magzter. The publishers are promoting Good Housekeeping with an introductory offer of $7.99 for an annual subscription - a 67% discount off the list price.

The growth of the so called 'smartphone' market is a phenomenon fuelled in India by Android as erstwhile Nokia and Eriksson users upgrade to Android powered devices. While this represents a large market in terms of sheer user numbers, it will take a lot of education and better WAN infrastructure to fully capture the potential. ITG and the Harper's Bazaar team have seen this potential and are moving ahead of the curve with this launch.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 4.0 or later
* 2 MB

Pricing and Availability:
Magzter 1.1.1 is free and available worldwide exclusively through the App Store in the News category.

Magzter Inc., is a New York based startup that has created a global digital and mobile magazine store and newsstand which allows publishers to easily publish to Apple and Android Devices in addition to allowing readers to check out the magazines online for those who don't have these devices. Magzter allows readers to easily buy new magazines, subscribe to them and view multimedia links and video content among other cool content. Magzter Inc. has sales offices in USA and India and is now fast expanding globally with magazines signing up with Magzter from USA, UK, Holland, China, Hong Kong, Thailand, India, Vietnam, Brazil, etc. Copyright (C) 2011 Magzter Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


Vijayakumar Radhakrishnan
Co-founder and CTO - Magzter Inc.

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