Good Housekeeping India - digital launch on Magzter!

November 15, 2011 in News

[prMac.com] New York - Good Housekeeping India, a premium magazine from the India Today Group (ITG), is now available to readers on iPads, iPhones and Android powered devices. ITG has chosen Magzter, the global digital newsstand, for the launch after the successes of their other titles like India Today, Business Today and Men's Health on the Magzter platform. Readers will no longer have to worry about going to a bookstore or magazine store to pick up their latest issues. They can now preview Good Housekeeping issues, purchase single issues (either current or from the past few months) or purchase an annual subscription from the comfort of their living rooms through the Magzter store. Subscribers will get electronic issues pushed to their devices and renewals are conveniently done through Magzter without the need for paper checks and postal mail issues.

Good Housekeeping, an internationally known title licensed from Hearst Magazines, New York, is launching with a simple PDF format to meet the basic requirements of its readers today. However, subsequent issues hold the promise of added multimedia and interactive content enabled for its tech savvy audience through Magzter. The publishers are promoting Good Housekeeping with an introductory offer of $7.99 for an annual subscription - a 67% discount off the list price.

"The growth of the so called 'smartphone' market is a phenomenon fuelled in India by Android. As erstwhile Nokia and Eriksson users upgrade to Android powered devices. While this represents a large market in terms of sheer user numbers, it will take a lot of education and better WAN infrastructure to fully capture the potential. ITG and the Good Housekeeping team have seen this potential and are moving ahead of the curve with this launch." said Srikanth Rajagopalan, Head of Sales (India) for Magzter.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 4.0 or later
* 2 MB

Pricing and Availability:
Magzter 1.1.1 is free and available worldwide exclusively through the App Store in the News category.

Magzter Inc., is a New York based startup that has created a global digital and mobile magazine store and newsstand which allows publishers to easily publish to Apple and Android Devices in addition to allowing readers to check out the magazines online for those who don't have these devices. Magzter allows readers to easily buy new magazines, subscribe to them and view multimedia links and video content among other cool content. Magzter Inc. has sales offices in USA and India and is now fast expanding globally with magazines signing up with Magzter from USA, UK, Holland, China, Hong Kong, Thailand, India, Vietnam, Brazil, etc. Copyright (C) 2011 Magzter Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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Srikanth Rajagopalan
Head – Marketing and Sales - India, SE Asia
India

Vijayakumar Radhakrishnan
Co-founder and CTO - Magzter Inc.

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