FutureTap partners with Yext to offer premium business data in Where To?

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[prMac.com] Munich, Germany - FutureTap announces a new partnership with Yext Inc., the New York-based technology startup that syncs business listings across a network of premium sites and mobile apps, to include "PowerListings" business data in its local search app Where To? for iPhone. PowerListings provide extended detail information such as pictures, a description text, business hours, accepted cards and more. Most importantly, users benefit from rebates, coupons or other special offers that are conveniently displayed with a yellow tag in the app.

Where To? is an award-winning worldwide location finder app for iPhone. It allows to easily find the closest and best rated restaurants, shops and services. With its slick, intuitive user interface including a top-notch Augmented Reality view Where To? was recently named App of the Week by Apple.

"We strive to improve the value and relevance of search results in Where To?", says Ortwin Gentz, FutureTap CEO. "Partnering with Yext is a perfect fit since our users gain access to rich, high-quality business listings."

Local business owners can now easily manage and improve their business listings using Yext PowerListings. Using a single dashboard they can manage not only their listings in Where To? but across dozens of sites like Foursquare, Yahoo Local, Yelp, SuperPages, Citysearch, Yellowbook and more. PowerListings lets merchants fix inaccurate listings across the Web, and update them all at once from one central place.

"We're delighted to welcome FutureTap in our partner network", says Howard Lerman, Yext CEO. "Where To? is a great local search app and we're proud to improve search results with Yext PowerListings so that business owners can take ownership of their information and reach consumers instantly through any local search platform."

About Yext:
Yext produces the best local search results everywhere with its PowerListings platform, a technology that synchronizes and enriches business listings across a network of premium sites and mobile apps. With Yext PowerListings, large and businesses centrally control their information across platforms and get guaranteed presence, enhanced content, and full analytics. The model is a "triple win" for businesses, publishers and users: businesses get the most out of local search, publishers get compensated to accept great content, and users get the best information. Today, over 35,000 businesses trust Yext PowerListings to synchronize their listings. The company was founded in 2006 by Howard Lerman, Brian Distelburger and Brent Metz.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 3.1 or later
* 11.7 MB

Pricing and Availability:
Where To? 4.0 (12 MB) is available for download on the AppStore under the "Navigation" category. It is priced at $2.99 US. The Where To? 3D Augmented Reality module may be tested free of charge for 30 days and can subsequently be unlocked via In App Purchase ($0.99 US). Where To? was recently featured by Apple as one of the 5 best Navigation apps in 2011. Apple also recognized the app as their "iPhone App of the Week" in various countries.

FutureTap was founded in 2008 by Ortwin Gentz with the mission to create innovative and easy-to-use apps that fully leverage the iPhone user interface concept. FutureTap is known for "Where To?", the leading points of interest finder app, acquired from tap tap tap. Where To? is localized into 10 different languages to maximize worldwide coverage and has sold more than 400,000 copies. Copyright (C) 2011 FutureTap. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.


Katie Smith-Adair
The Morris + King Company

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