Reader's Digest India launches digital editions on Magzter

February 2, 2012 in News

[prMac.com] New York - Magzter is now the chosen mobile and digital magazine store and newsstand for most global magazines. Following the success of Magzter, Reader's Digest has chosen to on sell their magazine issues and subscriptions on Magzter. They have started with their India edition.

This is the first digital edition of Reader's Digest in India and users of iPads, iPhones, Android phones, Android Tablets and any internet enabled computers can now get their favorite magazine in their hands without having to wait for the physical editions or going to the store to buy them.

Readers will be able to browse current and past issues of Reader's Digest, preview them and purchase single issues or subscriptions with the click of a button. All of this has been made possible by the Magzter platform and Reader's Digest's teams are excited about the opportunities this has opened up.

"There are at least 10 million new smart devices being bought every month globally and Magzter has consistently been in the top downloaded app category since our launch last year," said Girish Ramdas, CEO, Magzter Inc., "and having Reader's Digest on board shows that Magzter continues to be accepted by global magazine brands and we expect to thrill our customers with more such superlative content in the coming months"

Magzter is available as a free app for iPad, iPhone, iPod touch, Android phones, Android tablets and directly on the Web at www.magzter.com. Magzter has recently been approved by the Amazon App Store as well as the Huawei App Store for sale to their consumers thereby increase the reach of Magzter globally across more devices. It has been one of the top-grossing apps in the Apple App store since its launch a few months ago, and has already signed up more than 200 regional and global titles including Cosmopolitan, Men's Health, Marie Claire, Hello!, Business Today, etc. The ability to log in via Facebook and an "EZ-read" large-type feature have made Magzter the #1 choice for Indian magazine readers globally and now is expanding to other countries rapidly.

Magzter's unique self-service software allows publishers to add videos, audio and web links to their magazines and then upload them - in just minutes. The advertisements in each issue may be interactive as well, including links to sponsor websites, Facebook pages, even embedded TV commercials.

About The India Today Group:
The India Today Group, is the licensee of Reader's Digest in India. The India Today Group began with a single magazine in 1975. Today it is India's most diversified media group with 36 magazines, 7 radio stations, 4 TV channels, 1 newspaper, multiple Web and mobile portals, a leading classical music label, book publishing and India's only book club. Through its subscribers, readers, viewers, surfers, and listeners, the group reaches more than 50 million individuals.

In the last 35 years, the group has evolved with its namesake. It has recorded history as well as made it. It has reflected public opinion as well as shaped it. It has shared the triumphs as well as tribulations. It has been India's strongest supporter as well as its harshest critic. It has delivered India to the world and the world to India.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 4.0 or later
* 2 MB

Pricing and Availability:
Magzter 1.1.2 is free and available worldwide exclusively through the App Store in the News category.

Magzter Inc., is a New York-based startup that has created a global digital and mobile magazine store and newsstand that allows publishers to easily publish to Apple and Android devices and also allows readers to check out the magazines online. Magzter Inc. has sales offices in the USA and India and is now fast expanding globally with magazines signing up from the USA, UK, China, Hong Kong, Thailand, India, Malaysia, Philippines, Vietnam, Indonesia, Brazil, Australia, Holland, etc. Copyright (C) 2011 Magzter Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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Srikanth Rajagopalan
Head – Marketing and Sales (Asia/India)
United States

Vijayakumar Radhakrishnan
Co-founder and CTO

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