Sunstorm Takes the iTunes App Store By Storm: 75 Million Downloads Later

in iAnnouncements (E)

[] Las Vegas, Nevada - With more than 500,000 apps in the iTunes App Store , the "get rich quick" mentality of making and selling a hit app has become more and more rare. Competition is fierce, and developers are finding it takes more than just a good idea to succeed. One success story is Sunstorm Interactive, the development shop of gaming world veteran Anthony Campiti whose portfolio of apps has generated more than 75 Million downloads since joining the App Store 3 years ago. Sunstorm has now expanded into offering premium ad space inventory giving advertisers quick access to the eyes and spending power of their gamers.

"People ask me quite often what the recipe is for our success", says Campiti. "While there is no magic money making button to press in the app store, the trick is to find a niche you are good at and focus on it. We also believe that to be successful in the app store in the long run, you have to constantly be coming out with new high quality products and upgrades for your existing customers. Building a strong brand and a loyal customer base is just as important as building a strong app".

Campiti cut his video game chops back in 1995 as the creator of the hit "Deer Hunter" arcade games, the first realistic 3D outdoor experience for the PC. After years of building PC games, he turned his eyes to the app world. "We went to apps because Apple has created an environment that cuts out the middle man. In the past, the only way to get in front of a consumer was through a large publisher, which meant sacrificing a level of control and profits. With apps, we are able to take our products directly to the consumer on a global basis. Frankly, its revolutionary!"

With 75 million downloads around the world, Sunstorm is delivering more than 250 million ad impressions every month. "Many of our apps are for kids, and we have found quite a bit of success in working with other developers of apps for children to promote their apps within ours using mobile banners" says Campiti. Sunstorm has been able to single handedly drive a number of apps into the top ranks of the app store. Sunstorm sells their ad space on a CPM and CPI basis.

Sunstorm's media services are available to app developers by visiting their site or emailing advertising. Sunstorm's next hit app follow up to ICEE Maker, called "ICEE Store" is scheduled for release February 2012.

Sunstorm Games was founded in Indianapolis in 1995 with a handful of guys working out of their homes. Sunstorm put its first mark of innovation on the computer gaming industry by creating a realistic 3D outdoor experience to the PC, with our Deer Hunter series. Deer Hunter founded the hunting game genre and lead to a series of highly successful games selling millions of copies worldwide. Sunstorm Games went on to work with some of the most successful franchises including the development of the barrier breaking game "Duke Nukem Manhattan Project". Copyright (C) 1995-2012 Sunstorm Interactive. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.