AP Mobile to showcase new app at SXSW Interactive

in iAnnouncements (E)

[prMac.com] Austin, Texas - AP Mobile, the award-winning mobile app from The Associated Press, will host a booth at the 2012 SXSW Interactive Conference in Austin, Texas, March 12-15. The AP Mobile team will feature demos of the new app on iPad and iPhone and will stream live interviews with industry professionals at the booth. The latest version of the app was released earlier this week.

"The SXSW Interactive Conference is the ideal place for us to showcase AP Mobile," said Matt Cluney, director of marketing for the Associated Press. "We're confident that the latest version of the app places it among the other heavy hitters of SXSW Interactive, and its new features are going to make it a buzz-worthy topic."

The interviews will stream live on AP Mobile's website and other websites. The AP Mobile team will announce the interview schedule at the start of each day via the AP Mobile website, Facebook and Twitter. AP Mobile will also host a daily contest at the SXSW booth where attendees can submit story ideas to be featured online. AP Mobile will be located at booth 846 in the Austin Convention Center. For more information, visit AP Mobile online.

Developed by the Associated Press, the AP Mobile app is an award-winning multimedia news portal providing anytime access to international, national and local news from AP and other trusted sources. In the four years since its first release, AP Mobile has been downloaded by more than 3.5 million iPad, iPhone and iPod users. The previous version of AP Mobile remains available across all other mobile devices, including Black Berry, Android, and Windows Phone 7.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 4.2 or later
* 12.2 MB

Pricing and Availability:
AP Mobile 5.0 is Free and available worldwide exclusively through the App Store in the News category. Current users of the app can update to the new version through iTunes on desktop or via the App Store app. For more information, visit the AP Mobile website.

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half of the world's population sees news from AP. Copyright (C) 2012 Associated Press. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.