WaterField Designs Introduces the Muzetto Outback for the New iPad
March 8, 2012 in Bags and Cases
[prMac.com] San Francisco, California - WaterField Designs, an innovative leader in custom laptop sleeves, and designer bags and cases for digital-minded professionals, is pleased to announce the Muzetto Outback, a waxed canvas version of the popular Muzetto(TM) line. The Outback is available in dark brown canvas that gains character over time, a choice of six accent colors and five sizes - two designed specifically for the new Apple iPad. The Muzetto Outback is available for pre-order today and will begin shipping by March 26, 2012. All WaterField Designs bags are made entirely in San Francisco.
Originally used for waterproofing sailing garments and popularized by mariners, gamekeepers, and outdoorsmen, waxed canvas is a naturally durable, time-tested fabric that brings a rugged and weathered look to the new Muzetto Outback. The bag is sewn in small batches to take full advantage of the material's unique characteristics; working the fabric during production brings out its distressed quality, making it an ideal match for the style-conscious, urban adventurer.
"What appeals to me about waxed canvas is the old world, retro look," explained Gary Waterfield, company founder. "It ages like leather, and each bag develops its own unique character. I like to think it's something a modern Indiana Jones would use for his new iPad tablet. Plus, scratches and marks can be softened by applying some heat from a hair dryer, giving it that handsome, well-worn look."
The Muzetto Outback is a vertical messenger bag with one main compartment to hold the iPad, a back pocket for easy-to-retrieve paperwork, a pocket under the flap, a zippered interior pocket for stashing cash, and an adjustable strap. A gold liner lights up the interior making it easy to see contents. To reduce shoulder and back fatigue, a removable, shoulder pad with a gripping underside keeps the strap firmly in place. The bag's flap length and angled sides add to a svelte look. The Outback's urban rustic style complements anything from casual work outfits to well-worn hiking boots.
Personalization options include six accent color choices and five sizes: the Personal Size for daily necessities including a wallet, cell-phone, digital camera, and a 'naked' iPad or an iPad in a minimalist case; the 10-inch Portable Size for the iPad within a protective case; the 11-inch for the 11.6-inch MacBook Air, the Laptop Size for up to a 13-inch MacBook and the 15-inch for the 15-inch MacBook Pro or similarly sized laptops - 'naked' or within a SleeveCase. All size options are small enough to provide unrestricted motion yet large enough to stow essentials and digital gear.
Availability and Pricing:
Personal Size - $149.00. Dimensions: 10.5" x 8.5" x 1.5".
10-inch Portable Size - $159.00. Dimensions: 11.5" x 9.3" x 2.0"
11-inch Size - $169.00. Dimensions: 12.25" x 9.75" x 2.25"
13-inch Laptop Size - $179.00. Dimensions: 14" x 11" x 2.5"
15-inch Laptop Size - $189.00. Dimensions: 15.5" x 11.75" x 2.7"
Colors: Distressed, dark brown, waxed canvas with color accents in black, copper, pine, green, flame, or pearl. Available now for pre-order at the WaterField Designs/@SFBags online store. Shipping begins by March 26, 2012.
WaterField Designs manufactures custom-fitted, high-quality cases and bags for a full-range of laptop computers, cameras, MP3s, cell phones, gaming devices, electronic readers, and other digital gear. All products are manufactured to exacting standards in San Francisco. WaterField Designs, Muzetto, and Muzetto Outback are trademarks of WaterField Designs. Copyright (C) 2012 WaterField Designs. All Rights Reserved. Apple, the Apple logo and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.
Director of PR and Marketing