My Pocket Coach App Focuses on the Power of Habits to Create Change

in Productivity (E)

[prMac.com] Redmond, Washington - 2Morrow Mobile, winner of the 2012 Surgeon General's Healthy App Challenge, announces the release of their newest app - My Pocket Coach. This new app brings the award winning functionality of the Healthy Habits app to the Productivity category and allows users to work on their own or with professionals such as Trainers, Life Coaches, etc. The App utilizes the power of habits to create lasting change in areas such as success, career, health, wellness, and happiness.

My Pocket Coach also offers behavior change professionals a fast, affordable way to create their own customized version of the app using the My Pocket Coach app builder website. Coaches, trainers, wellness providers and therapists can easily customize and edit their app anytime adding a logo, message, content and habits before sharing it with clients.

"This powerful behavior change tool is the result of over two years of development, testing, and improvements," reports 2Morrow Mobile President Brandon Masterson, "It is the realization of our vision to create a mobile behavior change tool that is useful to the end user and provides professionals with a way to affordably deliver customized content to their clientele."

The app itself focuses on helping the user create habits that lead to success. Professionals that focus on behavior change such as life coaches, personal trainers, executive coaches, wellness administrators,teachers, counselors and therapists can now customize this tool to support their approach and provide clients with a tool to keep them on track between sessions. The customized version of My Pocket Coach both supports client success and keeps the professional's brand in front of the client everyday. It also allows the coach to setup, edit and update app content at anytime via a My Pocket Coach app builder site.

"I contacted 2Morrow Mobile because I was so impressed with the rapid and lasting gains I had made with their prior app, Habit Maker. It gave immediate reinforcement for making choices aligned with my goals at any given moment, and it revolutionized my ability to achieve important but non-urgent goals by keeping me motivated to fill a progress bar before the end of the day, week, or month. I was invited to serve as an adviser for 2Morrow Mobile's new app, My Pocket Coach, which adds features such as a graphical "momentum" indicator for every goal and a library of pre-defined goals for physical and mental health. I recommend My Pocket Coach as an effective and fun tool to support behavioral change." - Aaron Green, MD, Psychiatrist (Seattle, WA).

The My Pocket Coach iPhone app is currently available free from iTunes app store. An Android version in is development with a planned released date in early summer. Users can upgrade inside the app to a full Premium version or get access from their coach that unlocks additional features and content.

The professional, customized and branded version of My Pocket Coach 1.0 is being offered at an introductory price of just $99 for setup and $29+ per month (depending on volume.) For more information on customized, branded or private label versions contact 2Morrow Mobile or visit the website.

2Morrow Mobile is a mobile first software company founded in 2009 and located in Redmond, WA. They are the winner of the 2012 U.S. Surgeon General's Healthy App Challenge for integrative health apps, and specialize in creating behavior change apps for both consumer markets and for use by professionals and businesses. Copyright (C) 2009-2012 2Morrow Mobile LLC. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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