Chris Knight - Acutus Trading Ltd.
Why Converting Currency just isn't Easy Enough
August 21, 2012 in Travel
[prMac.com] Rotherham, United Kingdom - Approximately 42% of U.S. adults travelled abroad between August 2008 and July 2009. However, it is estimated that during the same period of time, 41 million vacations were avoided due to the stress of planning and travelling. Travelling to another country is just too stressful, so what is causing this? What can we do about it?
Travel is one of the biggest exports the United States has to offer. 58 million consumers decided to travel to the US in 2008, a figure that is increasing year-by-year. These consumers depart from many locations all around the world, all of which have different cultures, speak different languages and use different currencies. This industry is beneficial to all - economies from all continents boom whilst travellers get to see new experiences. For this reason, we need to consider how we can make travelling easier for everyone. Converting currency is just one of the smaller areas of travelling that is necessary but can be hard work.
In high streets all around Europe and the United States today you will see stores offering different exchange rates, claiming that they "offer the best deal". The average traveller can be left confused by this, how fair is the rate they're being offered? They can quite easily be left out of pocket due to the behaviour of these large corporations set to gain millions of dollars from it. The best way for the user to fix this is to check the current rate of exchange, which may be challenging when the traveller is on-the-go and needs to know this information quickly.
Mobile applications have been built for this purpose, but often they struggle to meet their purpose because they either require mobile internet access to find the very latest rates or the interface just isn't simple enough for the average consumer to work out in a couple of seconds, so they have no choice but to trust the company they're buying currency from. "My Currency Converter" attempts to solve this by caching the latest rates so that the traveller can work out the numbers they should be getting at any time. The interface has also been built to make it quick and easy to use.
By installing this app, the user will be able to open the app and enter the amount they want to exchange. The value it is worth will be calculated as the user types to ensure there is no delay. They can then compare this amount to what they're offered by the store - that way, they'll know whether they're getting a good deal and it makes comparison much easier. They won't lose money because of it and will allow them to convert their currency much quicker.
Converting currency is just one of many areas included in planning a vacation. This app will not solve the incredible problem the world faces with the air transportation system and trouble involved with packing and planning but it does help to make it a little bit easier, something that we believe is good for users.
* English, Danish, Dutch, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish and Swedish
* iPhone 3GS, iPhone 4, iPhone 4S, 3/4G iPod touch and iPad
* Requires iOS 5.1 or later
* 2.2 MB
Pricing and Availability:
My Currency Converter 1.0 is Free and available worldwide exclusively through the App Store in the Travel category.
jRuston Apps attempts to make good quality iOS apps that helps people to achieve goals - for too long, people have been building apps that just don't do the job they're supposed to. We want to make great apps that people love and want to use often. Copyright (C) 2012 jRuston Apps. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.
CEO of jRuston Apps